Results Map® Masters Program – Day 1
9:00 | Welcome |
9:15 | Roundtable on Challenges and Opportunities: Making Strategy Work |
9:40 | Presentation: Destination Results |
10:30 | Break |
10:45 |
Exploring Successful Strategic Communications
Results Map® Tool: Exploring Successful Strategic Communications Worksheet |
11:00 | Introduction of Case Study |
11:30 |
Prepare Juncture: Setting Yourself Up for Success
Results Map® Tools: Project Plan Template, Bi-Weekly Project Update, Building a Consultation Plan Worksheet, Interview Guide |
12:00 | Lunch |
1:00 |
Defining Measurable Objectives
Results Map® Tool: Strategic Alignment Worksheet |
2:00 | What Makes Change Communications Different? |
2:15 | Break |
2:30 |
The Change Communications Playbook
Results Map® Tools: Best Practices in Change Communications, Making Change Scenes, Planning Change Communications Through Outside-In Thinking |
3:00 | Results Map® Online Tools |
3:30 | Session Close |
Results Map® Masters Program – Day 2
9:00 | Recap of Day 1 |
9:15 |
Introduction of a Sample Strategic Communications Plan
Results Map® Tool: Regulator X Sample |
9:40 | Raising Your Game Through Consultative Skills |
10:15 | Break |
10:30 |
Asking Questions That Count
Results Map® Tool: Top 10 Questions in Strategic Communications |
11:00 |
Strategic Considerations: Turning Information Into Insight
Results Map® Tools: Public Environment Analysis Worksheet, Issues Management Worksheet |
12:00 | Lunch |
1:00 |
Key Audiences: Fostering Outside-In Thinking
Results Map® Tools: Audience Profiling Grid, Mapping Audiences to Outcomes Worksheet |
2:15 | Break |
2:30 |
Developing a Message Architecture
Results Map® Tools: Message Architecture Worksheet, Change Messaging Worksheet |
3:00 | Thinking About Content Strategy |
3:30 | Session Close |
Results Map® Masters Program – Day 3
9:00 | Recap of Days 1 & 2 |
9:15 |
Tactical Implementation Planning
Results Map® Tool: Tactical Assessment Worksheet |
10:15 | Break |
10:30 | Presentation: The Communications Evaluation Playbook |
11:30 |
Communications Evaluation
Results Map® Tools: The Communications Evaluation Playbook, Performance Indicator Matrix, Directory of Measurement Tools, Communications Audit Worksheet, Communications Debrief Worksheet |
12:00 | Lunch |
1:00 | Open Forum |
2:15 | Break |
2:30 |
Review of Results Map® Tools
Results Map® Tools: Best Practices in Strategic Communications Planning, Strategic Communications Plan at a Glance, Change Management Plan at a Glance |
3:00 | Presentation of Results Map® Certificates |
3:30 | Session Close |