9:00 | Roundtable on Challenges and Opportunities: Making Strategic Communications Work |
9:30 | Presentation: Destination Results |
10:00 | Break |
10:15 | Exploring Successful Strategic Communications – Breakout Exercise Results Map® Tool: Exploring Successful Strategic Communications Worksheet |
10:45 | Defining Measurable Objectives: Plenary Case Study Results Map® Tools: Strategic Alignment Worksheet, Strategic Framework Worksheet |
11:20 | Asking Questions That Count Results Map® Tool: Top 10 Questions in Strategic Communications |
12:00 | Lunch |
1:00 | Overview of Results Map® System Hub |
1:30 | Audience Segmentation – Breakout Exercise Results Map® Tool: Audience Profiling Grid |
2:00 | Break |
2:15 | Message Architecture Development – Individual Exercise Results Map® Tool: Message Architecture Worksheet |
2:35 | Tactical Implementation Planning Results Map® Tool: Implementation Matrix |
2:55 | Communications Evaluation: Demonstrating Strategic Alignment Results Map® Tools: Communications Evaluation Framework Worksheet, Performance Indicator Matrix, Directory of Communications Measurement Tools, Presenting your Communications Evaluation Framework Template |
3:20 | Pulling it All Together Results Map® Tools: Communications Plan at a Glance, Corporate Strategic Communications Plan Template |
3:30 | Session Close |

Results Map® Introductory Workshops – Overview
Using a case study drawn from their own organization, the Overview Workshop walks participants through Results Map®’s unique framework for strategic communications planning based on the “junctures” of PREPARE, PLAN, IMPLEMENT and EVALUATE.
contact us about this workshopAbout the Workshop
The session includes an exploration of proven strategies to build solid consultative skills as well as techniques for delivering an effective challenge function. The session has a strong focus on results-based communication, including practical techniques for measurement and evaluation. Participants are equipped with the Starter level Results Map® System which includes the full set of knowledge products and access to over 75 tools, templates and samples in the online hub.

Learning Outcomes
- Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
- A step-by-step proven process for designing strategic communications plans that deliver measurable results
- Proven approaches to using the Results Map®’s time-saving tools to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel
- Practical guidelines and tools for developing a meaningful communications evaluation framework
- Techniques for thinking strategically and honing consultative skills, including delivering an effective challenge function