| 9:00 | Roundtable on Challenges and Opportunities: Making Strategic Communications Work |
| 9:30 | Presentation: Destination Results |
| 10:00 | Break |
| 10:15 | Exploring Successful Strategic Communications – Breakout Exercise Results Map® Tool: Exploring Successful Strategic Communications Worksheet |
| 10:45 | Defining Measurable Objectives: Plenary Case Study Results Map® Tools: Strategic Alignment Worksheet, Strategic Framework Worksheet |
| 11:20 | Asking Questions That Count Results Map® Tool: Top 10 Questions in Strategic Communications |
| 12:00 | Lunch |
| 1:00 | Overview of Results Map® System Hub |
| 1:30 | Audience Segmentation – Breakout Exercise Results Map® Tool: Audience Profiling Grid |
| 2:00 | Break |
| 2:15 | Message Architecture Development – Individual Exercise Results Map® Tool: Message Architecture Worksheet |
| 2:35 | Tactical Implementation Planning Results Map® Tool: Implementation Matrix |
| 2:55 | Communications Evaluation: Demonstrating Strategic Alignment Results Map® Tools: Communications Evaluation Framework Worksheet, Performance Indicator Matrix, Directory of Communications Measurement Tools, Presenting your Communications Evaluation Framework Template |
| 3:20 | Pulling it All Together Results Map® Tools: Communications Plan at a Glance, Corporate Strategic Communications Plan Template |
| 3:30 | Session Close |
Results Map® Introductory Workshops – One Day Overview
Using a case study drawn from their own organization, the Overview Workshop walks participants through Results Map®’s unique framework for strategic communications planning based on the “junctures” of PREPARE, PLAN, IMPLEMENT and EVALUATE.
contact us about this workshopAbout the Workshop
The session includes an exploration of proven strategies to build solid consultative skills as well as techniques for delivering an effective challenge function. The session has a strong focus on results-based communication, including practical techniques for measurement and evaluation. Participants are equipped with the Starter level Results Map® System which includes the full set of knowledge products and access to over 75 tools, templates and samples in the online hub.
Learning Outcomes
- Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
- A step-by-step proven process for designing strategic communications plans that deliver measurable results
- Proven approaches to using the Results Map®’s time-saving tools to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel
- Practical guidelines and tools for developing a meaningful communications evaluation framework
- Techniques for thinking strategically and honing consultative skills, including delivering an effective challenge function
Agenda
“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”
Government of Canada client
“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”
Marie Danielle Vachon
Office of the Conflict of Interest and Ethics Commissioner
“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”
Results Map® workshop participant
“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”
Phoebe Dey, VP Communications & Marketing
Alberta Cancer Foundation
“Results Map® has been a very effective tool for helping to standardize what we do. It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”
Eduardo Rifenburg Aparicio, Director of Communications
Corona (Bogota, Columbia)
“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”
Canadian Medical Association
“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”
Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa
Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team
“The Results Map® program has raised my capacity to become a more seasoned communications professional. The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”
Asha Jhamandas
Royal College and Physicians and Surgeons of Canada
“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”
Natalie Lavigne, Principal of Ecovox
“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”
Results Map® workshop participant
“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”
Shaun Dean, Director of Cabinet Communications
Government of Northwest Territories
“The Results Map® process is amazingly practical, insightful and valuable.”
Edouard Biot, Vice-President
Essilor
Winner – IABC Gold Quill Award
“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day - it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”
Zoe Raemer, Director, Corporate Communications
Government of Northwest Territories (Retired)
“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”
Pacific Federal Communications Council