Results Map® Introductory Workshops – Two Day Exploration

Using a case study drawn from their own organization, the Exploration Workshop walks participants through Results Map®’s unique framework for strategic communications planning based on the “junctures” of PREPARE, PLAN, IMPLEMENT and EVALUATE.

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About the Workshop

This workshop explores proven strategies to build solid consultative skills as well as techniques for delivering an effective challenge function. The session has a strong focus on results-based communication, including practical techniques for measurement and evaluation.

The two-day Results Map® Exploration Workshop builds on the content of the one-day Overview session and offers expanded time for case study work as well as additional content in the areas of public environment analysis, change communications and consulting skills.

Participants are equipped with the Starter level Results Map® System which includes the full set of knowledge products and access to over 75 tools, templates and samples in the online hub.

“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”
- Results Map® Workshop Participant

Learning Outcomes

  • Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
  • A step-by-step proven process for designing strategic communications plans that deliver measurable results
  • Practical guidelines and tools for developing a meaningful communications evaluation framework
  • Techniques for thinking strategically and honing consultative skills, including delivering an effective challenge function
  • Proven approaches to using the Results Map®’s time-saving tools to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel

Agenda

Agenda Day 1

9:00 Welcome
9:10 Roundtable on Challenges and Opportunities: Making Strategic Communications Work
9:45 Presentation: Destination Results
10:00 Break
10:30 Exploring Successful Strategic Communications – Breakout Exercise
Results Map® Tool: Exploring Successful Strategic Communications Worksheet
11:00 Introduction of Case Study
11:30 Prepare Juncture: Setting Yourself Up for Success
Results Map® Tools: Project Plan Template, Bi-Weekly Project Update, Building a Consultation Plan Worksheet, Interview Guide
12:00 Lunch
1:00 Defining Measurable Objectives: Plenary Case Study
Results Map® Tool: Strategic Alignment Worksheet
1:50 Strategic Considerations: Turning Information into Insight
Results Map® Tools: Public Environment Analysis Worksheet, Issues Management Worksheet
2:15 Break
2:30 The Change Communications Playbook
Results Map® Tools: Best Practices in Change Communications, Making Change Scenes, Planning Change Communications Through Outside-In Thinking
3:00 Overview of Results Map® System Hub and Sample Strategic Communications Plan
3:30 Session Close

Agenda Day 2

9:00 Recap of Day 1
9:15 Raising Your Game Through Consultative Skills
10:15 Break
10:30 Asking Questions That Count
Results Map® Tool: Top 10 Questions in Strategic Communications
11:00 Key Audiences: Fostering Outside-In Thinking
Results Map® Tools: Audience Profiling Grid, Mapping Audiences to Outcomes Worksheet
12:00 Lunch
1:00 Developing a Message Architecture & Thinking About Content Strategy
Results Map® Tools: Message Architecture Worksheet, Change Messaging Worksheet
1:30 Tactical Implementation Planning
Results Map® Tool: Tactical Assessment Worksheet
2:15 Communications Evaluation
Results Map® Tools: The Communications Evaluation Playbook, Communications Audit Worksheet, Communications Debrief Worksheet
3:10 Review of Results Map® Tools
Results Map® Tools: Best Practices in Strategic Communications Planning, Strategic Communications Plan at a Glance, Change Management Plan at a Glance
3:30 Session Close

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“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”

Pacific Federal Communications Council

“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”

Government of Canada client

“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”

Results Map® workshop participant

“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”

Phoebe Dey, VP Communications & Marketing

Alberta Cancer Foundation

“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”

Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa

Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team

“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”

Canadian Medical Association

“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”

Results Map® workshop participant

“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day -  it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”

Zoe Raemer, Director, Corporate Communications

Government of Northwest Territories (Retired)

“The Results Map® program has raised my capacity to become a more seasoned communications professional.  The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”

Asha Jhamandas

Royal College and Physicians and Surgeons of Canada

“Results Map® has been a very effective tool for helping to standardize what we do.  It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”

Eduardo Rifenburg Aparicio, Director of Communications

Corona (Bogota, Columbia)

“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”

Marie Danielle Vachon

Office of the Conflict of Interest and Ethics Commissioner

“The Results Map® process is amazingly practical, insightful and valuable.”

Edouard Biot, Vice-President

Essilor
Winner – IABC Gold Quill Award

“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”

Shaun Dean, Director of Cabinet Communications

Government of Northwest Territories

“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”

Natalie Lavigne, Principal of Ecovox