Results Map® Evaluation Workshop

This one-of-a-kind online workshop explores evaluation in the context of a sound strategic communications planning framework connecting objectives to outcomes, and guided by the internationally-recognized Results Map® methodology.

contact us about this workshop

About the Workshop

Without a doubt, evaluation has always been the Achilles Heel of the communications profession. Yet cultivating practical, meaningful evaluation techniques is the single most powerful strategy for elevating a communications team’s strategic performance and value.  Building on industry best practices such as the Barcelona Principles for Communications Measurement and the International Association for the Measurement and Evaluation of Communication, the session offers a refreshingly pragmatic and applied take on how practitioners with limited time and budgets can effectively evaluate results.

This workshop is essential to equipping communications practitioners to replace noise with evidence, fostering data-driven decision making and investments.

Learning Outcomes

  • Identify practical techniques for creating a chain of evidence between communications outputs and business outcomes
  • Learn a step-by-step process for communications evaluation using meaningful indicators and measurement tools
  • Gain tools and techniques for undertaking a Communications Audit and conducting effective Communications Debriefs to foster continuous learning and improvement
  • Learn foundational concepts in communications evaluation including directional alignment, causality, and leading indicators
  • Explore and address the key challenges to evaluating communications including scope definition and assessing “invisible” value
  • Discuss realistic strategies for integrating evaluation and evidence-based, data-driven decisions into day-to-day strategic communications practice


Module 1: Overview

Roundtable on Communications Evaluation
The Communications Evaluation Playbook – Presentation
The Big Picture on Evaluation – Breakout Exercise
It’s About Bookends – Objectives and Evaluation
Step-by-Step Communications Evaluation Framework Worksheet – Case Study
Wrap Up
Session Close

Module 2: Concepts

Foundational Concepts and Definitions
Industry Best Practices
Barrier Busters – Breakout Exercise
Open Forum
Session Close

Module 3: Putting it All in Practice

Creating an Evaluation Framework – Breakout Exercise
Report Back
uOttawa Case Study – Presentation
Tool Review: Communications Audit and Debrief
Wrap Up
Session Close

Book now

Contact us to book this workshop.

contact us

“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”

Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa

Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team

“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”

Results Map® workshop participant

“The Results Map® program has raised my capacity to become a more seasoned communications professional.  The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”

Asha Jhamandas

Royal College and Physicians and Surgeons of Canada

“The Results Map® process is amazingly practical, insightful and valuable.”

Edouard Biot, Vice-President

Winner – IABC Gold Quill Award

“Results Map® has been a very effective tool for helping to standardize what we do.  It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”

Eduardo Rifenburg Aparicio, Director of Communications

Corona (Bogota, Columbia)

“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”

Canadian Medical Association

“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”

Natalie Lavigne, Principal of Ecovox

“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”

Marie Danielle Vachon

Office of the Conflict of Interest and Ethics Commissioner

“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”

Results Map® workshop participant

“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”

Government of Canada client

“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”

Phoebe Dey, VP Communications & Marketing

Alberta Cancer Foundation

“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”

Pacific Federal Communications Council

“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day -  it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”

Zoe Raemer, Director, Corporate Communications

Government of Northwest Territories (Retired)

“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”

Shaun Dean, Director of Cabinet Communications

Government of Northwest Territories