Raising Your Game: Introducing the Results Map® Methodology

Using a case study drawn from their own organization, this online workshop walks participants through Results Map’s unique framework for strategic communications based on the “junctures” of PREPARE, PLAN, IMPLEMENT and EVALUATE.

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About the Workshop

A dynamic, capacity-building session covering the full spectrum of strategic communications and customized using a case study from your organization in order to support the application of the methodology to your day-to-day context.

The workshop focuses on the Results Map® Framework for Strategic Communications, covering the four key elements of Prepare, Plan, Implement and Evaluate - introduced as both a model for strategic communications planning and as a mental model for thinking strategically in a results-based fashion about communications.

Participants are equipped with the Results Map® System - a full set of 10 knowledge products, over 100 tools, templates and samples and on-demand learning through videos and recorded webinars, available through the online System hub.

Learning Outcomes

  • Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
  • A step-by-step proven process for designing strategic communications plans that deliver measurable results
  • Proven approaches to using the Results Map®’s time-saving tools to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel

Agenda

Module 1

Roundtable on Challenges and Opportunities: Making Strategy Work
Presentation: Destination Results
Exploring Successful Strategic Communications – Breakout Exercise
Results Map® Tool: Exploring Successful Strategic Communications Worksheet
Overview of Results Map® Tools
Session Close

Module 2

Asking Questions that Count
Results Map® Tool: Top 10 Questions in Strategic Communications
Defining Measurable Objectives
Results Map® Tools: Strategic Alignment Worksheet, Strategic Framework Worksheet
Audience Segmentation – Breakout Exercise
Results Map® Tool: Audience Profiling Grid
Message Architecture Development – Individual Exercise
Results Map® Tool: Message Architecture Worksheet
Session Close

Module 3

Recap on Results Map® Junctures
Tactical Implementation Planning
Results Map® Tool: Implementation Matrix
Communications Evaluation: Demonstrating Strategic Alignment
Results Map® Tools: Communications Evaluation Framework Worksheet, Performance Indicator Matrix, Directory of Communications Measurement Tools, Presenting Your Communications Evaluation Framework Template
Pulling It All Together
Results Map® Tools: Communications Plan at a Glance, Corporate Strategic Communications Plan Template
Session Close

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“It’s clear that the retreat was a huge success in terms of validating the feelings and observations of the team, creating a new sense of momentum and structure, and of empowering our small but mighty team. Thank you!”

Communications Director

“The Results Map® process is amazingly practical, insightful and valuable.”

Edouard Biot, Vice-President

Essilor
Winner – IABC Gold Quill Award

“I really enjoyed the retreat and came away with renewed energy and some fresh perspectives. It was fun!”

Retreat participant

“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”

Government of Canada client

“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”

Shaun Dean, Director of Cabinet Communications

Government of Northwest Territories

“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”

Canadian Medical Association

“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”

Results Map® workshop participant

“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”

Marie Danielle Vachon

Office of the Conflict of Interest and Ethics Commissioner

“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”

Pacific Federal Communications Council

“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day -  it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”

Zoe Raemer, Director, Corporate Communications

Government of Northwest Territories (Retired)

“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”

Phoebe Dey, VP Communications & Marketing

Alberta Cancer Foundation

“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”

Natalie Lavigne, Principal of Ecovox

“The Results Map® program has raised my capacity to become a more seasoned communications professional.  The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”

Asha Jhamandas

Royal College and Physicians and Surgeons of Canada

“Results Map® has been a very effective tool for helping to standardize what we do.  It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”

Eduardo Rifenburg Aparicio, Director of Communications

Corona (Bogota, Columbia)

“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”

Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa

Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team

“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”

Results Map® workshop participant

“The retreat was fantastic… such a valuable opportunity to step back and think about our work and how we deliver results.”

Communications Director

Learn more about our strategic communications practice