Module 1
Roundtable on Challenges and Opportunities: Making Strategy Work |
Presentation: Destination Results |
Exploring Successful Strategic Communications – Breakout Exercise Results Map® Tool: Exploring Successful Strategic Communications Worksheet |
Overview of Results Map® Tools |
Session Close |
Module 2
Asking Questions that Count Results Map® Tool: Top 10 Questions in Strategic Communications |
Defining Measurable Objectives Results Map® Tools: Strategic Alignment Worksheet, Strategic Framework Worksheet |
Audience Segmentation – Breakout Exercise Results Map® Tool: Audience Profiling Grid |
Message Architecture Development – Individual Exercise Results Map® Tool: Message Architecture Worksheet |
Session Close |
Module 3
Recap on Results Map® Junctures |
Tactical Implementation Planning Results Map® Tool: Implementation Matrix |
Communications Evaluation: Demonstrating Strategic Alignment Results Map® Tools: Communications Evaluation Framework Worksheet, Performance Indicator Matrix, Directory of Communications Measurement Tools, Presenting Your Communications Evaluation Framework Template |
Pulling It All Together Results Map® Tools: Communications Plan at a Glance, Corporate Strategic Communications Plan Template |
Session Close |