Communicating Change

This session introduces proven best practices for communicators to craft effective communications strategies in support of change management initiatives. Grounded in the latest research in change management, this workshop will illustrate how communications can become the "drumbeat" of change. Through tools, worksheets and case studies, participants will learn practical skills and techniques for shaping communications approaches and messages in a range of change and transformation contexts. The focus is on moving beyond information dissemination and shifting toward communication models that create shared meaning.

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Learning Outcomes

  • Explore the unique characteristics of change communication
  • Introduce a Change Communication Planning Tool and learn how to apply it in a variety of applications
  • Identify the classic pitfalls of change communication, and learn how to avoid them