Communicating Change

This session introduces proven best practices to craft effective communications strategies in support of change management initiatives. Grounded in the latest research and evidence, this workshop provides practical insights on using communications as the engine of change. Through tools, worksheets and case studies, participants will learn practical skills and techniques for shaping communications approaches and messages in a change and transformation applications. The focus is on moving from information dissemination to sense making and creating shared meaning.

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Learning Outcomes

  • Explore the unique characteristics of change communication
  • Introduce a Change Communication Planning Tool and learn how to apply it in a variety of applications
  • Identify the classic pitfalls of change communication, and learn how to avoid them