Advanced Results Map® Workshop
Interactive, online workshop introducing the Results Map® methodology - a unique framework for strategic communications planning designed to build capacity.
About the Workshop
The Advanced Results Map® Workshop explores proven strategies to build solid consultative skills as well as techniques for delivering an effective challenge function. Building on the content of the Introduction to the Results Map® workshop, the session offers expanded time for case study work as well as additional content in the areas of public environment analysis, change communications and consulting skills. The workshop has a strong focus on results-based communication, including practical techniques for measurement and evaluation.
Participants are equipped with the Results Map® System which includes access to the full set of knowledge products and over 80 tools, templates and samples in the online System hub.
- Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
- A step-by-step proven process for designing strategic communications plans that deliver measurable results
- Practical guidelines and tools for developing a meaningful communications evaluation framework
- Techniques for thinking strategically and honing consultative skills, including delivering an effective challenge function
- Proven approaches to using the Results Map®’s time-saving tools to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel