Why communicate?


The fastest way to sharpen the strategic focus of communication is to clarify the “why” behind our activities and messages. It is essential that we be very focused on understanding what the driving need for communication is. Otherwise, we are doomed to a lack luster scattergun approach that tends to leave communicators exhausted and their internal clients disappointed.

Here are some of the reasons you might want to communicate:

  • Inform
  • Engage
  • Convince
  • Sell
  • Encourage
  • Challenge
  • Collaborate
  • Promote
  • Position
  • Explain
  • Celebrate
  • Apologize
  • Lead
  • Negotiate
  • Reassure
  • Inspire

Why does your organization communicate? This simple question can unlock rich opportunities to step up the strategic value of your internal and external communication.

The top 10 questions in strategic communications

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