Somewhere in every change deck, there’s the slide. The one where the project team has carefully answered, on behalf of every employee, the question: what’s in it for me? WIIFM is one of the most repeated pieces of advice in change communication. And it’s quietly working against us.
Stop answering “What’s in it for me?” Read More »
In a low-trust era, executives leading change need more than polished messaging. They need a steady communication cadence, a clear voice and strategic communications partners who help them show up directly.
“We don’t have the capacity for this.” I hear some version of that sentence in nearly every
Capacity vs. capability: what’s the difference? Read More »
One thing we can probably all agree on is that 2026 is off to one hell of
The Year Change Management Died Read More »
Last week I gave a keynote to a group of over 500 communications leaders who are navigating
How to use transparency as strategy Read More »
In their decades of research, Drs. John and Julie Gottman coined the concept of the four horsemen
The Four Horsemen of Change Communications Read More »