Top 10 questions every communicator should have in their arsenal


Here are the questions I recommend as arsenal for every strategic communicator heading into a tough meeting or assignment:

  • What does success look like?
  • Why this, why now?
  • What are the project or corporate objectives?
  • What are the communications objectives?
  • How can effective communications help advance the project objective?
  • What are the main risks/opportunities?
  • Thinking back, what worked and what didn’t? Why?
  • Who are the key audiences? Why are they important?
  • What are the project management parameters (time, budget, staff)?
  • If we could change just one thing, what should it be?
The top 10 questions in strategic communications

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