The Results Map® in Colombia: Corona’s story of success


The Results Map® process for strategic communications and change was launched very much as a passion project and an experiment in knowledge product development. While we’ve received lots of feedback on its impact, I often wonder how the methodology is being used, and hope that it’s making a difference.

That’s why I was delighted to receive news from one of our earliest adopters, Corona – a Colombian multinational manufacturing company, who have been using the Results Map to strengthen and guide its communications function since day 1.

Corona’s Director of Communications, Eduardo Rifenburg Aparicio kindly took the time to share an inside look on his team’s experience in adopting the Results Map in this video message:

We are delighted to be able to contribute to Corona’s success in some small way and look forward to working more with the team in the future.

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