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The Real Impact of Social Media on Employee Engagement

Posted by on Thursday, February 10, 2011 - with no comments

Yesterday, I was honoured to be part of the Conference Board of Canada’s Public Sector Human Resources Conference, HR Excellence in a Changing World. The conference brought together an impressive cross-section of leaders in HR across both the public and private sectors.

The theme of my presentation was employee engagement and social media and for fun, I created the presentation as a pecha kucha, known as the antidote to “death by PowerPoint”. A pecha kucha is a fast-paced, tightly crafted package of 20 slides, delivered in 20 seconds each.

You can view it below.

In a nutshell, the gist of my presentation was this – even if your organization has not embraced social media (yet), your employees have. They are posting on Facebook, tweeting, and may well be looking for their next job on LinkedIn.

Social media is not a threat – it’s probably the single most powerful lever your organization has for engaging with staff in a meaningful way. So if you’re serious about running a high performance organization fuelled by effective employee engagement, it’s probably a good place to start.

Keep in mind that even if you don’t have formal social media programs for either your external, or internal communications activity, social media is having a dramatic and irreversible impact on your staff’s expectations of communication – particularly in terms of speed, transparency and authenticity.

Today’s organizations ignore or resist social media and its transformative impact on communications expectation at their peril.



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