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Category: Strategic Communications

Generating Results from Audience Segmentation

Posted by on Thursday, September 5, 2019 - no comments

A simple way to add value to your audience segmentation efforts is to deliberately consider types of audience groups. While some audiences may be simply constructed as receivers of information, most often as communicators we impart a role to audience segments. For example, in an internal communications plan, we might identify Managers/Supervisors as an audience…

A Manifesto for Strategic Communications

Posted by on Wednesday, June 12, 2019 - no comments

After working through the Results Map process with thousands of communicators across Canada, and around the world, there is one remarkably consistent trait that pops up in our community – a shared frustration that is absolutely universal to communicators whether their organization is big or small, public or private sector. It is the feeling of confinement….

What the Heck is a Results Map?

Posted by on Wednesday, February 21, 2018 - no comments

  I am often asked what our product the Results Map is all about, so I thought I’d take a moment to provide a brief answer… The Results Map is a step-by-step process for strategic communications. We developed the model is 2004 as a response to the complaints one so often hears about communications being…

Great Minds

Posted by on Wednesday, June 28, 2017 - no comments

For 16 years, our company has delivered value to our clients – building our reputation, our business and our brand in Ottawa, in Canada, and around the globe.   For the last 12 of those years, we’ve been doing that as Ingenium Communications. To us, the word Ingenium meant innovation, fresh thinking, and insight. As a…