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Category: Strategic Communications Planning

Goodbye Command & Control: Hello Open Communication Culture

It fascinates me that with all the talk and hype about the transformative impact of social media, there is very little discussion of the fact that social media has profoundly and permanently changed the expectation of how employees get information from their organizations, and how they connect, collaborate, create and perform. This is the invisible…

Results Map Insights: Jan 31, 2014

“It’s easy, when you’re planning a communications strategy or project, to get caught up in the reams of material to read and the plans to be written. But there’s no substitute for leaving your desk and going to talk to people.” Results Map Blog: A penny for your thoughts

The Communicator’s Christmas Tree

As we careen into the holiday season, here are my top suggestions for books to offer communicators this Christmas: Different – Escaping the Competitive Herd by Youngme Moon A thoughtful, fresh examination of the concept of differentiation. Youngme Moon is a rising star at the Harvard School of Business. She has a beautiful, distinctive writing…

Creating a road map for your communications

So often, communicators are forced down the path of delivering tactics, rather than strategic value. The key to charting a different course is to develop a practical communications road map that helps you create high impact plans that deliver measurable results. Take the first step to something different with our best practice paper on strategic communications planning.

A Manifesto for Strategic Communications

Yesterday, I had the privilege of presenting a workshop on Becoming a Strategic Communications Rock Star at the IABC Canada West Conference in Victoria, B.C. (You can find the prezi here, as well as a few video snippets of the presentation). We had very lively and thought provoking conversations not only about the real frustrations…

Change Management

Change is the only constant. To communicators, this presents an opportunity to make a measurable difference by demonstrating leadership in internal communications and change management. Our best practice paper on Employee Communications and Engagement can help you seize the day.  

The Top 5 Pitfalls of Crisis Communications Planning

In my experience there are 5 key areas to avoid when developing a Crisis Communications Plan: Lack of Clarity: Communications can mean many different things to different people. It’s critical to clearly define the scope of communications – it can be useful to think in terms of two broad categories: the communications function as a…

Peter, Paul and the internal communications budget

No, this isn’t a slightly off-kilter blog post about the 1960’s folk group Peter, Paul and Mary. It’s about what happens when your internal communications strategy doesn’t include the vital element of making the case for the money and staff to meet your strategy’s operational needs. It’s a challenging fact that external communications almost always…

Great expectations and your stakeholder communication plan

Does ‘great expectations’ remind you of your high school Dickens reading? Maybe—but it might also resonate if you work for a non-profit or association that relies on paying members to stay afloat. If that describes you, you might have sometimes wondered whether there are any strategic communications approaches tailored to fostering member engagement. While most…

New York, New York

Next Wednesday at this time I’ll be in the midst of delivering my all-star presentation at the World Conference of the International Association of Business Communicators in New York City. I’ll be among 1200 professionals sharing ideas, learning about new innovations and feeding our passion for all things communications.  It’s the largest gathering of communicators…