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Category: Strategic Communications Planning

How to Choose Priority Audiences

Last week, we had the pleasure of working with an industry group in Calgary in delivering a Results Map workshop focused on defining priority audiences. The idea was to work through a deliberate process to gain consensus on a priority set of audiences, which would then become the centerpiece of a strategic communications plan. The…

Kick Start Your Communications Career

There are many core competencies that are important to building a career in communications.  Here are my top five: Project management: To excel as a communicator, you have to be comfortable with complex projects with many moving parts, shifting and changing in order of priority in real time. Project management is the discipline of managing…

Best Practices in Strategic Communications Planning: A Focus on Social Media

This morning, I had the honour of presenting a workshop on Best Practices in Strategic Communications Planning: A Focus on Social Media to the Library of Parliament. The session was designed to explore opportunities for effectively integrating social media into strategic communication programs. We had a lively discussion about what happens when we look at…

Fish Perceive Water Last

Everyday, you swim in your natural habitat. You see the same people, the same issues and the same old challenges. It can be helpful to pull back from that sameness and ask yourself the question: What am I not seeing?  That simple question can trigger a profound shift. It has the power to unlock problem…

The 2 Reasons Internal Communications Is Different in the Public Sector

A recent post by Melcrum posed an interesting question that generated a lot of Twitter buzz – does internal communication and engagement differ in the public sector from the private sector? I’d say unequivocally, yes. Here are two reasons why: 1. Resourcing Increasingly, private companies recognize that internal communication and employee engagement are foundational requirements for…

I’m in a Strategic State of Mind

Being strategic is a state of mind – it’s about the discipline of taking a step back from the noise to consider how communications activities contribute to an organization’s desired end state. It’s also about finding creative solutions to help an organization maximize positive opportunity for profile or good will, while minimizing potential risk exposure….

It’s About Progress, Not Perfection

Often, I see communicators get trapped by focusing on perfection as the goal. When the bar is set so high that it doesn’t seem attainable, it can lead to paralysis and inaction. A simple shift in thinking can yield big benefits — keep in mind that being strategic in your role is about maximizing impact…

What’s Your Scanning Strategy?

If you’re the person who keeps up with broad trends, developments, commentary and news affecting your organization’s business, you’ll be seen as a corporate resource of major value. If you’re not already taking the time to read and network, how do you become that person up in the crowsnest searching for what is on the…

Writing a Communications Strategy? These tools will start you on your way

Plan to Succeed Get a jump on developing a communications strategy this summer, so you’re ready to roll this fall. These tools can help: A practical overview of a proven approach in our Best Practices in Strategic Communications Planning A “paint-by-numbers” structure in the Results Map Communications Strategy Template A Sample Communications Strategy to show…

The X Y Chart of Strategic Communications Performance

In considering how to improve the strategic performance and value of your communications function, it’s useful to have a framework to understand your current positioning and identify practical directions for enhancements. This X Y chart provides a simple model for assessing where you are, and where you want to go. It works like this: The…