Welcome, please login to access our online tools. ResultsMap.com IngeniumCommunications.com Français

Category: Strategic Communications Planning

Great expectations and your stakeholder communication plan

Posted by on Thursday, August 1, 2013 - no comments

Does ‘great expectations’ remind you of your high school Dickens reading? Maybe—but it might also resonate if you work for a non-profit or association that relies on paying members to stay afloat. If that describes you, you might have sometimes wondered whether there are any strategic communications approaches tailored to fostering member engagement. While most…

New York, New York

Posted by on Wednesday, June 19, 2013 - no comments

Next Wednesday at this time I’ll be in the midst of delivering my all-star presentation at the World Conference of the International Association of Business Communicators in New York City. I’ll be among 1200 professionals sharing ideas, learning about new innovations and feeding our passion for all things communications.  It’s the largest gathering of communicators…

Mind the gap: a primer on issue management

Posted by on Thursday, June 6, 2013 - no comments

I’m often asked about specialized strategies for approaching crisis or risk communications, under the assumption that these are special dark arts for those with nerves of steel. But really they’re not—and the more that communicators understand their broad continuities with other spheres of communications, the more approachable they’ll seem. In fact, crisis and risk communications…

A Communications Project Lifecycle

Posted by on Friday, May 31, 2013 - no comments

Communications is often a very messy business – we tend to deal with lots of moving parts, multiple stakeholders (often with competing priorities) and very short deadlines. The nature of our work demands a strong approach to project management – the discipline of managing the variables of quality, time and budget.  It’s the escape hatch…

Keep calm and play to your strengths

Posted by on Thursday, May 23, 2013 - no comments

When a challenging risk or crisis comes up, it’s a good thing to ‘keep calm and carry on’, as the well-known British saying prescribes. It’s even better, though, to keep calm and carry on by playing to your existing strengths, rather than floundering about in a panic for new avenues to try. As I mention…

Why Outsource?

Posted by on Friday, May 17, 2013 - no comments

In his excellent book, The Executive’s Guide to Consultants, David Fields emphasizes the importance of carefully defining the nature of a project requirement before hiring an external consultant. In my experience, this is a vital – but often undertreated step in defining a project and establishing a collaborative relationship with a consultant. Before hiring a consultant or launching…

Issue management: it’s about strategy, not reaction

Posted by on Wednesday, May 8, 2013 - no comments

Building strength in issue management is difficult. It’s part discipline, part knowledge and part instinct, and tends to be a skill learned through experience. There’s really no substitute for learning first-hand in the trenches to gain insight on what works, what doesn’t and why. There is, however, one overarching principle of greatest importance to the…

Measure What Matters

Posted by on Wednesday, January 23, 2013 - one comment

I firmly believe that evaluation has always been the Achilles’ Heel of the communications profession. That’s why I was delighted to have the opportunity to publish an article on practical techniques to measure what really matters in this month’s edition of Communications World, published by the International Association of Business Communicators. The cover feature article…

The Limits of Planning

Posted by on Monday, January 21, 2013 - no comments

It would be tough to find someone more enthusiastic about the value of planning than me… after all, I’ve devoted my career to exploring the art and science of planning in strategic communications. Mind you, my own experience also illustrates that sometimes, despite the best laid plans, things move in a direction that can be…

A Primer on Strategic Thinking

Posted by on Wednesday, January 9, 2013 - one comment

The word ‘strategic’ is used so often that we’ve lost track of what it means.  You might think it’s nothing but another bit of corporate-speak tossed around to make things sound fancier. In fact, something real and utterly important is at stake in this word. A strategic state of mind is one that directs a…