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Category: Strategic Communications Planning

Best Practices in Communications Project Management

Strategic communications projects such as strategies or media relations campaigns tend to be deceptively complex. They can involve upwards of a hundred input resources such as articles, publications, benchmark organizations to be assessed, dozens of key informant interviews, consultative workshops, as well as internal review and approval processes. Strong project management is vital to keep…

The Value of Leadership

The communications industry is no different than any other when it comes to the necessity and relevance of leadership. It’s what internal clients are looking for, and it’s also the unique space where communicators can provide real value to the organizations they serve. While the value of leadership can often be invisible, it can be…

Take Credit Where Credit Is Due

Sometimes it’s hard for communicators to take credit for big picture outcomes such as the number of new members recruited, rate of client satisfaction, revenue, or influence leading to a regulatory change. It’s one thing to say that communications exists to serve overall corporate functioning—but how can responsibility for major organizational successes be directly ascribed…

Communications Begins at Home

Among the wealth of material written about strategic communications planning, virtually nothing is said about how communications advisors operate on their ‘home turf’, in relation to their internal clients such as senior management and colleagues in program or policy shops. It’s a peculiar omission, because the way in which you approach internal client relationships—the ‘how’…

Assessing Your Change Project

An important first step before embarking on an organizational transformation project is to assess the nature of the change. This diagnostic exercise is vital in providing the information required to determine the appropriate level of resourcing (time, budget, staff) to help ensure project success. Given the sobering reality that change research consistently finds that the…

Becoming a Strategic Communications Rock Star

Unlock the challenges faced by communications professionals in establishing credibility, adding value and doing more with less. This presentation on “Becoming a Strategic Communications Rock Star” will help you gain a solid understanding of the unique value proposition of the communications function as you build your consultative skills as a communicator.

The Communications Kitchen

It strikes me that there is an interesting parallel between being a strategic communicator… and being a chef. A chef is respected for his or her mastery of the craft. A chef is able to perform at a sophisticated and uniquely competent level because of a deep understanding of all aspects of the profession –…

Why do most communication strategies fail?

As a strategic communications junkie, one of the saddest realities to face is that most communications strategies fail. Yes, you read that correctly. The majority of communications strategies fail, because they never get implemented. Overwhelmingly, the reason is simple: the strategy was written as a document, rather than being the result of an appropriate process…

The Communicator in the Driver’s Seat

Some communicators are unhappy seeing communications as a business enabler and support function to their organization. Perhaps they feel that the art of messaging is so verbal, creative or different from everything else an organization does that it’s something else altogether. Whatever the rationale, this attitude is factually misguided and professionally unhelpful. The essential truth…

The Change Leader’s Tradeoff

You’re probably familiar with the classic saying in business: “You can have it fast, cheap, or good. Pick two.” An interesting parallel to this idea exists in the field of change management. Change leaders are regularly faced with having to make a trade-off between two valued attributes of transformation: speed and buy-in. While in a…