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Category: Strategic Communications Planning

Writing a Communications Strategy? These tools will start you on your way

Posted by on Wednesday, June 25, 2014 - 3 comments

Plan to Succeed Get a jump on developing a communications strategy this summer, so you’re ready to roll this fall. These tools can help: A practical overview of a proven approach in our Best Practices in Strategic Communications Planning A “paint-by-numbers” structure in the Results Map Communications Strategy Template A Sample Communications Strategy to show…

The X Y Chart of Strategic Communications Performance

Posted by on Tuesday, April 29, 2014 - one comment

In considering how to improve the strategic performance and value of your communications function, it’s useful to have a framework to understand your current positioning and identify practical directions for enhancements. This X Y chart provides a simple model for assessing where you are, and where you want to go. It works like this: The…

Goodbye Command & Control: Hello Open Communication Culture

Posted by on Friday, February 14, 2014 - no comments

It fascinates me that with all the talk and hype about the transformative impact of social media, there is very little discussion of the fact that social media has profoundly and permanently changed the expectation of how employees get information from their organizations, and how they connect, collaborate, create and perform. This is the invisible…

Results Map Insights: Jan 31, 2014

Posted by on Friday, January 31, 2014 - no comments

“It’s easy, when you’re planning a communications strategy or project, to get caught up in the reams of material to read and the plans to be written. But there’s no substitute for leaving your desk and going to talk to people.” Results Map Blog: A penny for your thoughts

The Communicator’s Christmas Tree

Posted by on Wednesday, December 11, 2013 - 2 comments

As we careen into the holiday season, here are my top suggestions for books to offer communicators this Christmas: Different – Escaping the Competitive Herd by Youngme Moon A thoughtful, fresh examination of the concept of differentiation. Youngme Moon is a rising star at the Harvard School of Business. She has a beautiful, distinctive writing…

Creating a road map for your communications

Posted by on Wednesday, November 20, 2013 - 2 comments

So often, communicators are forced down the path of delivering tactics, rather than strategic value. The key to charting a different course is to develop a practical communications road map that helps you create high impact plans that deliver measurable results. Take the first step to something different with our best practice paper on strategic communications planning.

A Manifesto for Strategic Communications

Posted by on Monday, October 21, 2013 - no comments

Yesterday, I had the privilege of presenting a workshop on Becoming a Strategic Communications Rock Star at the IABC Canada West Conference in Victoria, B.C. (You can find the prezi here, as well as a few video snippets of the presentation). We had very lively and thought provoking conversations not only about the real frustrations…

Change Management

Posted by on Wednesday, October 16, 2013 - no comments

Change is the only constant. To communicators, this presents an opportunity to make a measurable difference by demonstrating leadership in internal communications and change management. Our best practice paper on Employee Communications and Engagement can help you seize the day.  

The Top 5 Pitfalls of Crisis Communications Planning

Posted by on Friday, September 6, 2013 - no comments

In my experience there are 5 key areas to avoid when developing a Crisis Communications Plan: Lack of Clarity: Communications can mean many different things to different people. It’s critical to clearly define the scope of communications – it can be useful to think in terms of two broad categories: the communications function as a…

Peter, Paul and the internal communications budget

Posted by on Thursday, August 8, 2013 - no comments

No, this isn’t a slightly off-kilter blog post about the 1960’s folk group Peter, Paul and Mary. It’s about what happens when your internal communications strategy doesn’t include the vital element of making the case for the money and staff to meet your strategy’s operational needs. It’s a challenging fact that external communications almost always…