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Category: Strategic Communications Planning

The Results Map Blog Hits 200!

Today marks the 200th post of the Results Map blog! Thank you to our subscribers, contributors and commentators who have supported us along the way. We aim to continue to provide relevant, practical and thought-provoking content on communications and change, and look forward to your feedback and comments. To mark our little celebration, here are…

A Checklist for Your Communications Strategy

As a communications strategist, one of the cold hard facts that I face is that most communications strategies fail – that is, that they never get implemented. And yet, my experience is that a solid communications strategy (particularly one developed through a robust consultative process) can have a transformative impact on an organization`s results. This…

Ministerial Mandate Letters: What Do They Mean for Communicators?

On Friday, Prime Minister Trudeau outlined his marching orders to his ministers through the unprecedented move of publicly releasing the Ministerial Mandate Letters. These letters hold important signals for government communicators: Form follows function. The PM has repeatedly emphasized his commitment to transparency. His decision to publish the Ministerial Mandate Letters online (a Canadian first)…

What I Learned About Communications in Yellowknife

Last week, I had the pleasure of delivering the Results Map Masters Program in strategic communications to the communications community of the Government of Northwest Territories (GNWT). It was an absolute pleasure to collaborate with such a passionate, dynamic group of communicators working in one of the most challenging communications landscapes around – serving a community…

Change Communications: Celebrating Business Results

Being in Calgary this week to present two workshops at the International Association of Business Communicators (IABC) CanWest Conference is an absolute treat. First, we are hosting an action-packed Strategy Lab, leading 30 communicators from across Canada in using our Results Map process to develop communication strategies for their organizations in real time. This will…

Are We Building Capacity or Capability?

In the often buzz-word intensive field of change management, the terms “capacity building” and “capability building” are often used interchangeably. That is unfortunate, because a more careful treatment of the terms can actually lead to some useful breakthroughs for organizations working through change. Let’s take a closer look. In the context of transformation, “capacity building”…

Transforming? Take two pain pills and call me in the morning

Among many change and transformation assignments I’ve had the pleasure of working on, I observe a consistent pattern among leaders and sponsors. In their genuine commitment, enthusiasm and passion for their change, they tend to be overwhelmingly positive about their initiatives – a positivity that can border on gushing in the most extreme cases of…

Communications for Managers

Communication is about the exchange of information, ideas, and emotions. Use the following tips to maximize communications in your position as a manager: Be Proactive: Take the initiative to reach out. If you don’t have the information you need, find it. 360 Degree Thinking: Consider who would benefit from information broadly – up, down and…

Best Practices in Crisis Communications

A crisis can emerge at any time, leaving an organization unprepared and paralyzed by the fallout. These unforeseen internal and external events can easily drive an organization to assume a defensive stance and turn the most proactive business into a reactive entity as it moves to protect its employees and its reputation. In times of…

Putting Your Plan Into Action

After laying out a communications strategy with clear goals, indices of success and messages, you move down to the thickets of tactics. A tactical action plan is where the strategy all comes together, since it lays out the implementation schedule that will make your plan a reality. An action plan simply plots a logical ordering…