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Category: Strategic Communications Planning

Consensus vs. Critical Mass

One of the biggest challenges I see in our change management assignments is the struggle to get an entire team on board with transformation. Let’s face it – the process is frustrating. Exhausting. I dare say exasperating. My sense is that at the root of the struggle lies in how one defines the success of…

The Culture of Communications

No one has done more to advance our knowledge and understanding of organizational culture than Edgar Schein. In some of his most recent work with Culture University, Schein observes that while the discipline of organizational culture has developed significantly over the past twenty years, the one area that has not been sufficiently understood is occupational…

Dispatch from the Strategic Communications Bootcamp

Earlier today, I had the pleasure of presenting a Strategic Communications Bootcamp workshop to the Government of Canada’s communications community. Hosted by the federal Communications Community Office (CCO), the session included a packed house of communications pros in Ottawa, as well as hundreds of regional colleagues participating via webcast from coast to coast to coast….

Understanding the Value of the Communications Function

If you’re planning a retreat for your communications team (and if you’re not – why aren’t you?) here’s a suggestion for an easy, but powerful exercise to offer the group. The Value Proposition Worksheet is a simple tool that can be used in either a breakout or plenary format. The worksheet helps structure an exploration of…

Performance Equations

It’s often been said that people go into communications because they don’t do math. While I will leave it to others to assess whether that statement is true or false, I will say that I am rather fond of these two performance equations I learned from Mario Moussa: Performance = Skills x Motivation There is…

11 Things I Know

This is a guest blog written by  Beverly Doraty, Communications Consultant & Project Manager at Ingenium. Last week I celebrated 11 years of working at Ingenium. 11 years of working for an entrepreneur. 11 years on a team that while small in size, could rival the biggest company in ability, creativity and camaraderie. 11 years…

I Have Met the Enemy, and She Is Goldilocks

If you’re a communications professional, I’m willing to bet that you’ve come up against what I call the “Goldilocks effect”. That is, working with internal or external clients who can’t or won’t articulate what they want, but rather will only share what they don’t want. You know the drill: This one’s too hot. This one’s too cold. This is…

Communications vs. Change Communications: What’s the Difference?

The truth is, nothing can change without communications. As change has become business as usual, there is a sharp rise in organizations’ requirements for specialized support in change communications. This is emerging as an exciting and meaningful opportunity for communicators to add unique value, as communications is an essential enabler of any transformation or change…

How Long Should It Take?

One of the most ubiquitous characteristics of communications teams is that they lack time. In virtually every workshop I conduct with communicators, the issue of a time crunch comes up. Unfortunately, a consequence of this is that important work (such as strategic planning, evaluation, strategic counsel, research, public environment scanning) often gets shelved as teams are sucked…

The Hidden Impact of Social Media on Communications

If you’re like me, reading one more article or pithy tweet about the transformative effect of social media might make you puke. Enough already – we get it! This is not yet another post about the importance of digital, the rise of content strategy and the value of your online brand. What I think is…