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Category: Strategic Communications Planning

What the Heck is a Results Map?

  I am often asked what our product the Results Map is all about, so I thought I’d take a moment to provide a brief answer… The Results Map is a step-by-step process for strategic communications. We developed the model is 2004 as a response to the complaints one so often hears about communications being…

Communications Strategy or Communications Plan – What’s the Difference?

Communicators are often asked to develop or work with many different types of strategies and plans – and there’s often a lot of confusion swirling around what one has or does, over the other. That’s a real problem, as it can set up a disconnect between expectations and deliverables, right out of the gate. Here’s…

Check your progress with our new Results Map tool!

For those of you who’ve participated in a Results Map strategic communications workshop, we’ve introduced a new tool to help track your progress on implementing the methodology. The Raising our Game through the Results Map Workbook is designed to help communications teams take stock of their implementation of the Results Map process for strategic communications and…

It may still feel like summer, but fall learning is where it’s at

Even though I’ve always considered professional development and learning to be year-round activities, there is something to be said for the back-to-school, “time-to-learn-something-new” vibe of fall. In keeping with that, I wanted to share a couple of upcoming professional development opportunities that I’m fortunate enough to be a part of: Lunch & Learn Expert Panel…

8 Best Practices in Government Communications

The business of government has changed dramatically in recent years. So it’s no surprise that the transformation of government operations, coupled with an unprecedented rise in citizen expectations have created extraordinary demands on government communicators. Here’s a round up of the top 8 best practices in government communications to emerge – many originate from the…

What is Results Map?

We are delighted to launch our new video about the Results Map process for planning communications and change: Find out how Results Map can help change what you do and how you do it, through custom workshops, consulting and the Results Map Handbook. Get on board www.resultsmap.com

The Essential Mindsets of a Strategic Communicator

Many strategic communicators today are concerned (rightly) about how to future-proof their careers. As our industry continues to evolve, and the expectations of our internal clients and audiences continue to climb, it’s an important question to explore. In my opinion, there are three core mindsets required for a strategic communicator to thrive today: Agility: Increasingly,…

The Perks and Pitfalls of Strategic Communication Planning

I was delighted to be included in this month’s edition of IABC’s Communications World Magazine, in a feature edition on strategic communications planning. The interview explored some the pitfalls in the discipline, particularly around how to develop realistic strategic communications plans in a world that keeps changing.   Click here to review the full article.

Announcing the Creation of a new Institute for Strategic Communications & Change

I am delighted to announce that we are launching a new Institute for Strategic Communications & Change in partnership with the University of Ottawa’s prestigious Centre for Continuing Education. The certificate-based leadership program provides an opportunity for participants to be immersed in the latest best practices in strategic communications and change management. What’s both exciting…

To Communicate Everything Is To Communicate Nothing

The enemy of crisp, compelling communications is complexity. Most organizations try to throw everything into their communication messages. Then, when messaging gets circulated around the organization for review and approvals, more words are invariably tossed in. It is the death knell of effective messaging. The reality is that to communicate everything is to communicate nothing….