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Category: Strategic Communications Planning

Communications for Managers

Posted by on Wednesday, September 16, 2015 - no comments

Communication is about the exchange of information, ideas, and emotions. Use the following tips to maximize communications in your position as a manager: Be Proactive: Take the initiative to reach out. If you don’t have the information you need, find it. 360 Degree Thinking: Consider who would benefit from information broadly – up, down and…

Best Practices in Crisis Communications

Posted by on Wednesday, August 19, 2015 - no comments

A crisis can emerge at any time, leaving an organization unprepared and paralyzed by the fallout. These unforeseen internal and external events can easily drive an organization to assume a defensive stance and turn the most proactive business into a reactive entity as it moves to protect its employees and its reputation. In times of…

Putting Your Plan Into Action

Posted by on Wednesday, August 5, 2015 - no comments

After laying out a communications strategy with clear goals, indices of success and messages, you move down to the thickets of tactics. A tactical action plan is where the strategy all comes together, since it lays out the implementation schedule that will make your plan a reality. An action plan simply plots a logical ordering…

Best Practices in Communications Project Management

Posted by on Wednesday, July 29, 2015 - no comments

Strategic communications projects such as strategies or media relations campaigns tend to be deceptively complex. They can involve upwards of a hundred input resources such as articles, publications, benchmark organizations to be assessed, dozens of key informant interviews, consultative workshops, as well as internal review and approval processes. Strong project management is vital to keep…

The Value of Leadership

Posted by on Wednesday, July 15, 2015 - no comments

The communications industry is no different than any other when it comes to the necessity and relevance of leadership. It’s what internal clients are looking for, and it’s also the unique space where communicators can provide real value to the organizations they serve. While the value of leadership can often be invisible, it can be…

Take Credit Where Credit Is Due

Posted by on Wednesday, July 8, 2015 - no comments

Sometimes it’s hard for communicators to take credit for big picture outcomes such as the number of new members recruited, rate of client satisfaction, revenue, or influence leading to a regulatory change. It’s one thing to say that communications exists to serve overall corporate functioning—but how can responsibility for major organizational successes be directly ascribed…

Communications Begins at Home

Posted by on Wednesday, June 24, 2015 - no comments

Among the wealth of material written about strategic communications planning, virtually nothing is said about how communications advisors operate on their ‘home turf’, in relation to their internal clients such as senior management and colleagues in program or policy shops. It’s a peculiar omission, because the way in which you approach internal client relationships—the ‘how’…

Assessing Your Change Project

Posted by on Wednesday, June 10, 2015 - no comments

An important first step before embarking on an organizational transformation project is to assess the nature of the change. This diagnostic exercise is vital in providing the information required to determine the appropriate level of resourcing (time, budget, staff) to help ensure project success. Given the sobering reality that change research consistently finds that the…

Becoming a Strategic Communications Rock Star

Posted by on Wednesday, June 3, 2015 - no comments

Unlock the challenges faced by communications professionals in establishing credibility, adding value and doing more with less. This presentation on “Becoming a Strategic Communications Rock Star” will help you gain a solid understanding of the unique value proposition of the communications function as you build your consultative skills as a communicator.

The Communications Kitchen

Posted by on Wednesday, April 22, 2015 - no comments

It strikes me that there is an interesting parallel between being a strategic communicator… and being a chef. A chef is respected for his or her mastery of the craft. A chef is able to perform at a sophisticated and uniquely competent level because of a deep understanding of all aspects of the profession –…