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Category: Strategic Communications Planning

Communications vs. Change Communications: What’s the Difference?

Posted by on Wednesday, March 2, 2016 - one comment

The truth is, nothing can change without communications. As change has become business as usual, there is a sharp rise in organizations’ requirements for specialized support in change communications. This is emerging as an exciting and meaningful opportunity for communicators to add unique value, as communications is an essential enabler of any transformation or change…

How Long Should It Take?

Posted by on Wednesday, February 24, 2016 - no comments

One of the most ubiquitous characteristics of communications teams is that they lack time. In virtually every workshop I conduct with communicators, the issue of a time crunch comes up. Unfortunately, a consequence of this is that important work (such as strategic planning, evaluation, strategic counsel, research, public environment scanning) often gets shelved as teams are sucked…

The Hidden Impact of Social Media on Communications

Posted by on Wednesday, February 10, 2016 - one comment

If you’re like me, reading one more article or pithy tweet about the transformative effect of social media might make you puke. Enough already – we get it! This is not yet another post about the importance of digital, the rise of content strategy and the value of your online brand. What I think is…

The Results Map Blog Hits 200!

Posted by on Wednesday, February 3, 2016 - no comments

Today marks the 200th post of the Results Map blog! Thank you to our subscribers, contributors and commentators who have supported us along the way. We aim to continue to provide relevant, practical and thought-provoking content on communications and change, and look forward to your feedback and comments. To mark our little celebration, here are…

A Checklist for Your Communications Strategy

Posted by on Wednesday, January 13, 2016 - no comments

As a communications strategist, one of the cold hard facts that I face is that most communications strategies fail – that is, that they never get implemented. And yet, my experience is that a solid communications strategy (particularly one developed through a robust consultative process) can have a transformative impact on an organization`s results. This…

Ministerial Mandate Letters: What Do They Mean for Communicators?

Posted by on Monday, November 16, 2015 - one comment

On Friday, Prime Minister Trudeau outlined his marching orders to his ministers through the unprecedented move of publicly releasing the Ministerial Mandate Letters. These letters hold important signals for government communicators: Form follows function. The PM has repeatedly emphasized his commitment to transparency. His decision to publish the Ministerial Mandate Letters online (a Canadian first)…

What I Learned About Communications in Yellowknife

Posted by on Wednesday, October 28, 2015 - 2 comments

Last week, I had the pleasure of delivering the Results Map Masters Program in strategic communications to the communications community of the Government of Northwest Territories (GNWT). It was an absolute pleasure to collaborate with such a passionate, dynamic group of communicators working in one of the most challenging communications landscapes around – serving a community…

Change Communications: Celebrating Business Results

Posted by on Thursday, October 15, 2015 - no comments

Being in Calgary this week to present two workshops at the International Association of Business Communicators (IABC) CanWest Conference is an absolute treat. First, we are hosting an action-packed Strategy Lab, leading 30 communicators from across Canada in using our Results Map process to develop communication strategies for their organizations in real time. This will…

Are We Building Capacity or Capability?

Posted by on Wednesday, October 7, 2015 - 2 comments

In the often buzz-word intensive field of change management, the terms “capacity building” and “capability building” are often used interchangeably. That is unfortunate, because a more careful treatment of the terms can actually lead to some useful breakthroughs for organizations working through change. Let’s take a closer look. In the context of transformation, “capacity building”…

Transforming? Take two pain pills and call me in the morning

Posted by on Wednesday, September 30, 2015 - one comment

Among many change and transformation assignments I’ve had the pleasure of working on, I observe a consistent pattern among leaders and sponsors. In their genuine commitment, enthusiasm and passion for their change, they tend to be overwhelmingly positive about their initiatives – a positivity that can border on gushing in the most extreme cases of…