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Category: Strategic Communications Planning

Top Ten Questions

Posted by on Wednesday, September 15, 2010 - no comments

In the dizzying world of the communications business, preparation is at least half the battle. And one of the secrets of effective preparation is to be armed with good questions – that’s because the cold hard truth is that when a tough problem comes up (and in this biz, it will), you may not have…

Making a Shift – From Activities to Results

Posted by on Wednesday, August 25, 2010 - no comments

One of the easiest ways you can immediately enhance your strategic value as a communicator is to make a shift in the way you think about your function. Communicators generally are in the business of producing “stuff” – their focus is on the very real day-to-day challenges of writing press releases, developing key messages or…

Outside-In Thinking

Posted by on Wednesday, August 18, 2010 - no comments

As a communicator, you are essentially the “glue” between your organization and the public you serve. Communicators have the unique, powerful ability to bring what I call “outside-in” thinking to their organizations – the intangible skill, experience and instinct to know how an issue will play among your key audiences. In this capacity, you can…

Making Measurement Work for You

Posted by on Saturday, August 14, 2010 - no comments

Let’s face it – as a communicator you barely have the time, let alone the budget, to measure your communications activities. Yet your senior management team is constantly asking for data on return on investment and the evidence that communications has demonstrated a meaningful result. So what’s a communicator who’s committed to measurement and evaluation…

Three ways to know if your communications function is in trouble – and what to do about it

Posted by on Friday, August 13, 2010 - no comments

In my experience, communicators from various backgrounds and sectors share in an almost universal struggle to define the value they bring to organizations, and then communicate that value in a way that resonates with decision-making executives. This challenge comes up in three main forms: First, communications is often seen at best as overhead, and at worse,…

The Communicator and the Consultant

Posted by on Tuesday, July 27, 2010 - no comments

It’s become a truism that if a communicator wants to get a Board or a senior management committee to listen to a new idea or a proposed change, the path of least resistance is to hire a consultant with some street cred, and get them to say the same damn thing the internal communicator has…

Communicating nothing, says something…

Posted by on Thursday, July 15, 2010 - no comments

What I learned from being in the eye of the storm of the biggest corporate downsizing in Canadian history is this: Not communicating is actually communicating something. It may be a message of denial, anxiety, fear, control, contempt or even apathy. But in a charged environment of uncertainty and emotion, saying nothing says something. That’s…

Connecting the Dots

Posted by on Friday, June 25, 2010 - no comments

One of the most powerful ways in which you can contribute significant strategic value as a communicator is by making it a practice to connect the dots around you. Connecting the dots is about cultivating the habit of seeing the inter-connections between issues, information and trends which may otherwise seem unrelated on the surface. This…

A Journey Toward Results

Posted by on Sunday, June 6, 2010 - no comments

Welcome to the Results Map blog! Its focus is simple – to spark ideas, conversations and actions to help set communicators up for success through a strategic approach to communications planning. Given the breathtaking proliferation of blogs and online conversations about communications (let’s face it, communicators like to communicate!), it’s fair to ask: Why this? Why now?…