Welcome, please login to access our online tools. ResultsMap.com IngeniumCommunications.com Français

Category: Strategic Communications Planning

Planning in White Water: Being Strategic During Change

Posted by on Wednesday, December 18, 2019 - no comments

For the last dozen years, I’ve devoted my career to strategic communications planning, including developing the Results Map methodology. I’ve had the opportunity to work on hundreds of strategic plans – large and small, for the public and private sectors, all focused on aligning internal and external communications to organizational goals. From the vantage point…

Announcing the Creation of a new Institute for Strategic Communications & Change

Posted by on Wednesday, October 5, 2016 - no comments

I am delighted to announce that we are launching a new Institute for Strategic Communications & Change in partnership with the University of Ottawa’s prestigious Centre for Continuing Education. The certificate-based leadership program provides an opportunity for participants to be immersed in the latest best practices in strategic communications and change management. What’s both exciting…

To Communicate Everything Is To Communicate Nothing

Posted by on Wednesday, July 6, 2016 - one comment

The enemy of crisp, compelling communications is complexity. Most organizations try to throw everything into their communication messages. Then, when messaging gets circulated around the organization for review and approvals, more words are invariably tossed in. It is the death knell of effective messaging. The reality is that to communicate everything is to communicate nothing….

Consensus vs. Critical Mass

Posted by on Wednesday, June 22, 2016 - no comments

One of the biggest challenges I see in our change management assignments is the struggle to get an entire team on board with transformation. Let’s face it – the process is frustrating. Exhausting. I dare say exasperating. My sense is that at the root of the struggle lies in how one defines the success of…

The Culture of Communications

Posted by on Wednesday, June 1, 2016 - no comments

No one has done more to advance our knowledge and understanding of organizational culture than Edgar Schein. In some of his most recent work with Culture University, Schein observes that while the discipline of organizational culture has developed significantly over the past twenty years, the one area that has not been sufficiently understood is occupational…

Dispatch from the Strategic Communications Bootcamp

Posted by on Thursday, May 5, 2016 - no comments

Earlier today, I had the pleasure of presenting a Strategic Communications Bootcamp workshop to the Government of Canada’s communications community. Hosted by the federal Communications Community Office (CCO), the session included a packed house of communications pros in Ottawa, as well as hundreds of regional colleagues participating via webcast from coast to coast to coast….

Understanding the Value of the Communications Function

Posted by on Wednesday, April 27, 2016 - no comments

If you’re planning a retreat for your communications team (and if you’re not – why aren’t you?) here’s a suggestion for an easy, but powerful exercise to offer the group. The Value Proposition Worksheet is a simple tool that can be used in either a breakout or plenary format. The worksheet helps structure an exploration of…

Performance Equations

Posted by on Wednesday, April 13, 2016 - no comments

It’s often been said that people go into communications because they don’t do math. While I will leave it to others to assess whether that statement is true or false, I will say that I am rather fond of these two performance equations I learned from Mario Moussa: Performance = Skills x Motivation There is…

11 Things I Know

Posted by on Wednesday, April 6, 2016 - no comments

This is a guest blog written by  Beverly Doraty, Communications Consultant & Project Manager at Ingenium. Last week I celebrated 11 years of working at Ingenium. 11 years of working for an entrepreneur. 11 years on a team that while small in size, could rival the biggest company in ability, creativity and camaraderie. 11 years…

I Have Met the Enemy, and She Is Goldilocks

Posted by on Wednesday, March 30, 2016 - no comments

If you’re a communications professional, I’m willing to bet that you’ve come up against what I call the “Goldilocks effect”. That is, working with internal or external clients who can’t or won’t articulate what they want, but rather will only share what they don’t want. You know the drill: This one’s too hot. This one’s too cold. This is…