It’s no fun being far out to sea with a hole in your boat. And there are few worse moments in the life of a communicator than realizing that the big communications strategy you’ve been struggling with for weeks is foundering because some basic things weren’t clarified at the start. Part of the team thought […]
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Yesterday, I enjoyed the opportunity to present to the Conference Board of Canada’s Public Sector Social Media Conference. The session was co-hosted with Yves Desjardins-Siciliano who shared an insider, executive-level perspective on VIA Rail’s gutsy and extremely successful social media campaign led by its @VIA_Rail customer service presence on Twitter. Clearly, social media is a […]
I’m often asked about what core competencies are most important in building a career in communications. Here are my top five: Project management: To excel as a communicator, you have to be comfortable with complex projects with many moving parts, shifting and changing in order of priority in real time. Project management is the discipline […]
A simple way to add value to your audience segmentation efforts is to deliberately consider types of audience groups. While some audiences may be simply constructed as receivers of information, most often as communicators we impart a role to audience segments. For example, in an internal communications plan, we might identify Managers/Supervisors as an audience […]
Yesterday, I was honoured to be part of the Conference Board of Canada’s Public Sector Human Resources Conference, HR Excellence in a Changing World. The conference brought together an impressive cross-section of leaders in HR across both the public and private sectors. The theme of my presentation was employee engagement and social media and for fun, […]
If you operate in an Association or NGO environment, effective Board communication is a critical success factor to your organization. Thinking about how your Board of Directors communicates – among Board members, in relation to your organization, your stakeholders or external audiences is too important to be left to chance. Check out this best practice resource for […]
As a communicator, you are essentially the “glue” between your organization and the public you serve. Communicators have the unique, powerful ability to bring what I call “outside-in” thinking to their organizations – the intangible skill, experience and instinct to know how an issue will play among your key audiences. In this capacity, you can […]
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