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Category: Stakeholder Communications

A Manifesto for Strategic Communications

Posted by on Monday, October 21, 2013 - no comments

Yesterday, I had the privilege of presenting a workshop on Becoming a Strategic Communications Rock Star at the IABC Canada West Conference in Victoria, B.C. (You can find the prezi here, as well as a few video snippets of the presentation). We had very lively and thought provoking conversations not only about the real frustrations…

The Importance of Member Communications

Posted by on Thursday, October 10, 2013 - no comments

As associations and not-for-profit organizations can attest, effective member communications is of utmost importance. Check out our white paper for some practical insights on how great member communications can help you win the mind share, affiliation and loyalty of your members. You can also see a presentation on driving business performance through member communication here.  

Making knowledge exchange work

Posted by on Thursday, October 3, 2013 - no comments

Knowledge exchange positions an organization to offer unique value to its members and stakeholders. Designing a KE system that contributes to your organizational objectives is the key. Unlock more information and insights with our Knowledge Exchange white paper here.  

Practical Insight on Board Communications

Posted by on Thursday, September 26, 2013 - no comments

If you operate in an Association or NGO environment, effective Board communication is a critical success factor to your organization. Thinking about how your Board of Directors communicates, whether it’s among Board members, in relation to your organization, your stakeholders or external audiences, is too important to be left to chance. Check out our best…

Great expectations and your stakeholder communication plan

Posted by on Thursday, August 1, 2013 - no comments

Does ‘great expectations’ remind you of your high school Dickens reading? Maybe—but it might also resonate if you work for a non-profit or association that relies on paying members to stay afloat. If that describes you, you might have sometimes wondered whether there are any strategic communications approaches tailored to fostering member engagement. While most…

The Communicator as a Sales Person

Posted by on Wednesday, June 12, 2013 - no comments

If you’re a communications pro, I highly recommend Daniel Pink’s To Sell is Human to give you a fresh take on your day to day work. Pink’s thesis is that the nature of our economy and of our information landscape has been fundamentally transformed, and effectively, we’re all in sales now. As communicators and PR professionals,…

Mind the gap: a primer on issue management

Posted by on Thursday, June 6, 2013 - no comments

I’m often asked about specialized strategies for approaching crisis or risk communications, under the assumption that these are special dark arts for those with nerves of steel. But really they’re not—and the more that communicators understand their broad continuities with other spheres of communications, the more approachable they’ll seem. In fact, crisis and risk communications…

A Communications Project Lifecycle

Posted by on Friday, May 31, 2013 - no comments

Communications is often a very messy business – we tend to deal with lots of moving parts, multiple stakeholders (often with competing priorities) and very short deadlines. The nature of our work demands a strong approach to project management – the discipline of managing the variables of quality, time and budget.  It’s the escape hatch…

Issue management: it’s about strategy, not reaction

Posted by on Wednesday, May 8, 2013 - no comments

Building strength in issue management is difficult. It’s part discipline, part knowledge and part instinct, and tends to be a skill learned through experience. There’s really no substitute for learning first-hand in the trenches to gain insight on what works, what doesn’t and why. There is, however, one overarching principle of greatest importance to the…

Taking stock of your relationships

Posted by on Thursday, March 14, 2013 - no comments

It can’t be said often enough that communications evaluation isn’t about what’s easy to measure; it’s about measuring what matters. And in the spectrum of what matters to an organization, its relationships with key stakeholders or constituents is always among the most important factors in its success. That’s why the nurturing of relationships is an…