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Category: Results Map

Join Us for New Webinar Sessions Hosted by the Conference Board of Canada

Posted by on Thursday, July 28, 2016 - no comments

We are pleased to announce that we’re offering a new series of webinar training sessions in partnership with the Conference Board of Canada, with a special discount code for our blog readers and subscribers. Here’s what we have in store: BEST PRACTICES IN CHANGE COMMUNICATIONS Kicking things off on August 24th will be a webinar…

The Results Map Blog Hits 200!

Posted by on Wednesday, February 3, 2016 - no comments

Today marks the 200th post of the Results Map blog! Thank you to our subscribers, contributors and commentators who have supported us along the way. We aim to continue to provide relevant, practical and thought-provoking content on communications and change, and look forward to your feedback and comments. To mark our little celebration, here are…

What I Learned About Communications in Yellowknife

Posted by on Wednesday, October 28, 2015 - 2 comments

Last week, I had the pleasure of delivering the Results Map Masters Program in strategic communications to the communications community of the Government of Northwest Territories (GNWT). It was an absolute pleasure to collaborate with such a passionate, dynamic group of communicators working in one of the most challenging communications landscapes around – serving a community…

Communications for Managers

Posted by on Wednesday, September 16, 2015 - no comments

Communication is about the exchange of information, ideas, and emotions. Use the following tips to maximize communications in your position as a manager: Be Proactive: Take the initiative to reach out. If you don’t have the information you need, find it. 360 Degree Thinking: Consider who would benefit from information broadly – up, down and…

Communicating Change with the Results Map

Posted by on Wednesday, April 29, 2015 - no comments

Yesterday, I had the opportunity to participate on the Enclaria radio show, “Influence Change at Work” with Heather Stagl. We discussed how to use the Results Map methodology when communicating change, common pitfalls of change communication, and the importance of evaluation. Listen to the show here – enjoy!  

Why do most communication strategies fail?

Posted by on Wednesday, April 15, 2015 - no comments

As a strategic communications junkie, one of the saddest realities to face is that most communications strategies fail. Yes, you read that correctly. The majority of communications strategies fail, because they never get implemented. Overwhelmingly, the reason is simple: the strategy was written as a document, rather than being the result of an appropriate process…

The Change Agent’s Dilemma: Planning in a World that Keeps Changing

Posted by on Wednesday, January 14, 2015 - 2 comments

For the last dozen years, I’ve devoted my career to strategic communications planning, having developed and applied the Results Map methodology in the field. I’ve had the opportunity to work on hundreds of strategic plans – large and small, for the public and private sectors, all focused on aligning internal and external communications to organizational…

How to Choose Priority Audiences

Posted by on Wednesday, October 8, 2014 - no comments

Last week, we had the pleasure of working with an industry group in Calgary in delivering a Results Map workshop focused on defining priority audiences. The idea was to work through a deliberate process to gain consensus on a priority set of audiences, which would then become the centerpiece of a strategic communications plan. The…

Writing a Communications Strategy? These tools will start you on your way

Posted by on Wednesday, June 25, 2014 - 3 comments

Plan to Succeed Get a jump on developing a communications strategy this summer, so you’re ready to roll this fall. These tools can help: A practical overview of a proven approach in our Best Practices in Strategic Communications Planning A “paint-by-numbers” structure in the Results Map Communications Strategy Template A Sample Communications Strategy to show…

Results Map Insight: March 19, 2014

Posted by on Wednesday, March 19, 2014 - no comments

“Thinking strategically takes discipline, clarity and guts.” Results Map Blog: A Primer on Strategic Thinking