Issue management is one of the most high-profile elements of strategic communications. It’s about forging a deliberate response to a challenge facing your organization, ranging from a relatively minor day-to-day incident to a full-blown crisis. But it’s not, strictly speaking, just a communications function. Rather, it’s an activity in which communications leadership marshals many different […]
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In my experience there are 5 key areas to avoid when developing a Crisis Communications Plan: Lack of Clarity: Communications can mean many different things to different people. It’s critical to clearly define the scope of communications – it can be useful to think in terms of two broad categories: the communications function as a […]
Having owned and directed a consulting firm for the past twelve years, I’ve become a student of the art of managing risks associated with outsourced projects. I find it interesting that while organizations tend to invest significantly in human resources processes to ensure that they are protected from costly hiring mistakes, they often leave themselves […]
When a challenging risk or crisis comes up, it’s a good thing to ‘keep calm and carry on’, as the well-known British saying prescribes. It’s even better, though, to keep calm and carry on by playing to your existing strengths, rather than floundering about in a panic for new avenues to try. As I mention […]
Building strength in issue management is difficult. It’s part discipline, part knowledge and part instinct, and tends to be a skill learned through experience. There’s really no substitute for learning first-hand in the trenches to gain insight on what works, what doesn’t and why. There is, however, one overarching principle of greatest importance to the […]
You’ve likely already experienced the real truth that panic isn’t the best stimulus for sound communications strategizing. To the contrary, the time to start preparing for a crisis is well before your organization is in crisis mode. When a crisis does hit, you’ll handle it with infinitely more calm and confidence if you’ve already developed a […]
As I’ve often blogged about before, there’s nothing more important to your communications career than using evaluation to demonstrate the value you bring to your organization. Yet one of the most frustrating things about being a communicator is that some of the areas in which we add the most value are often invisible. They’re the […]
There’s no question that social media is the darling of communications tactics at the moment, and with good reason. Social media gives communicators a direct, immediate and highly targeted way of engaging with our audiences. It’s a profound and permanent game changer. The thing I find fascinating about social media is that getting in the […]
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