A critical part of being a good manager or supervisor is being good at communications. Improving your own communications skills can help contribute to the overall performance of your team. We’re often asked about it, so we’ve put together our top 5 favourites: BE PROACTIVE. Take the initiative to reach out. If you don’t […]
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In my experience there are 5 key areas to avoid when developing a Crisis Communications Plan: Lack of Clarity: Communications can mean many different things to different people. It’s critical to clearly define the scope of communications – it can be useful to think in terms of two broad categories: the communications function as a […]
When you’re developing an internal communications plan, it’s by no means easy to take the mandate of effective communication into the C-suite offices. But let’s face it: if you don’t take that mandate all the way to the top, there’s little hope for success in communicating effectively with employees. The principle I always stress to […]
Not long ago, Melcrum published this valuable tool to help internal communicators choose the right channels to deliver their messages to employees. Check out the Communications Channel tool here.
No, this isn’t a slightly off-kilter blog post about the 1960’s folk group Peter, Paul and Mary. It’s about what happens when your internal communications strategy doesn’t include the vital element of making the case for the money and staff to meet your strategy’s operational needs. It’s a challenging fact that external communications almost always […]
This morning I had the honour of presenting to the World Conference of the International Association of Business Communicators (IABC). The theme of my session was consultative skills. More specifically, an introduction to the top 10 questions that can make us strategic communications rock stars. Here they are: What does success look like? Why this, […]
Building strength in issue management is difficult. It’s part discipline, part knowledge and part instinct, and tends to be a skill learned through experience. There’s really no substitute for learning first-hand in the trenches to gain insight on what works, what doesn’t and why. There is, however, one overarching principle of greatest importance to the […]
You already know that internal communication and employee engagement are critical to any organization’s success. You know that getting employees to connect and co-create may be part of your job as a communications professional. But you may not have realized that to do that effectively, you may also need to be a dedicated creative anthropologist […]
This bit of arithmetic is about the preconditions for cultivating an atmosphere of corporate trust that makes for successful internal communications. Much lip service is paid to the importance of internal communications—but that talk isn’t always matched by follow-through in the areas of authenticity and in-person contact. To be credible and useful, messaging of an […]
It may look like a flip title, but it’s not. Whether you’ve done a major communications strategy or a smaller project, the truth is that lots of people will care about what evaluation shows the results of your efforts to have been. However, not everyone will care about all aspects of your evaluation in the […]
Research is probably one of the most under-rated areas in which a strategic communicator can really shine. It may seem odd to consider the proposition that as a communicator, you should also be a researcher. Aren’t the researchers those folks in other parts of the building, or outside your organization altogether? Isn’t your job to […]
Communications is all about knowing your audiences: who are the key audiences you must reach in order to achieve your objective; where they are; and what kinds of messages will be of interest to them. If you’re working in the private sector, it’s relatively easy to define who will be the key audiences shaping purchasing […]
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