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Category: Evaluation

Join Us for New Webinar Sessions Hosted by the Conference Board of Canada

Posted by on Thursday, July 28, 2016 - no comments

We are pleased to announce that we’re offering a new series of webinar training sessions in partnership with the Conference Board of Canada, with a special discount code for our blog readers and subscribers. Here’s what we have in store: BEST PRACTICES IN CHANGE COMMUNICATIONS Kicking things off on August 24th will be a webinar…

A Checklist for Your Communications Strategy

Posted by on Wednesday, January 13, 2016 - no comments

As a communications strategist, one of the cold hard facts that I face is that most communications strategies fail – that is, that they never get implemented. And yet, my experience is that a solid communications strategy (particularly one developed through a robust consultative process) can have a transformative impact on an organization`s results. This…

Change Communications: Celebrating Business Results

Posted by on Thursday, October 15, 2015 - no comments

Being in Calgary this week to present two workshops at the International Association of Business Communicators (IABC) CanWest Conference is an absolute treat. First, we are hosting an action-packed Strategy Lab, leading 30 communicators from across Canada in using our Results Map process to develop communication strategies for their organizations in real time. This will…

Take Credit Where Credit Is Due

Posted by on Wednesday, July 8, 2015 - no comments

Sometimes it’s hard for communicators to take credit for big picture outcomes such as the number of new members recruited, rate of client satisfaction, revenue, or influence leading to a regulatory change. It’s one thing to say that communications exists to serve overall corporate functioning—but how can responsibility for major organizational successes be directly ascribed…

A Shift in Thinking: From Activities to Results

Posted by on Wednesday, May 20, 2015 - no comments

One of the easiest ways you can immediately enhance your strategic value as a communicator is to make a shift in the way you think about your function. Communicators generally focus on the very real day-to-day challenges of writing content, developing collateral or coordinating an event. What if you focus less on the activities, and…

White Paper Series: Communications Dashboards

Posted by on Wednesday, March 18, 2015 - no comments

A communications dashboard serves as a flexible evaluation framework to measure communications effectiveness – during a project’s run – with a reasonable level of certainty. Successful dashboards are designed as self-guiding models or tools. They are customized, adaptable and minimally intrusive using current software platforms, like Microsoft Office Excel. This Communications Dashboard in the Results Map…

Measurement Matters

Posted by on Wednesday, February 11, 2015 - no comments

If you’re operating in an organizational culture that’s highly focused on measurement, think about what gets measured and how that information is valued. It usually makes sense to follow the existing language and structure when shaping your evaluation work. For example, if your organization currently uses a dashboard to capture data from its operations group,…

I’m in a Strategic State of Mind

Posted by on Wednesday, August 27, 2014 - no comments

Being strategic is a state of mind – it’s about the discipline of taking a step back from the noise to consider how communications activities contribute to an organization’s desired end state. It’s also about finding creative solutions to help an organization maximize positive opportunity for profile or good will, while minimizing potential risk exposure….

The X Y Chart of Strategic Communications Performance

Posted by on Tuesday, April 29, 2014 - one comment

In considering how to improve the strategic performance and value of your communications function, it’s useful to have a framework to understand your current positioning and identify practical directions for enhancements. This X Y chart provides a simple model for assessing where you are, and where you want to go. It works like this: The…

Tracking Your Performance with Dashboards

Posted by on Wednesday, February 19, 2014 - no comments

A Communications Dashboard is a powerful way to report on results by presenting an integrated “snapshot” of information. Our Communications Dashboard Developer provides a step-by-step process to build one.