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Category: Communication Strategy

Communications Strategy – A Checklist

Posted by on Thursday, May 10, 2018 - no comments

As a communications strategist, one of the cold hard facts that I face is that most communications strategies fail – that is, that they never get implemented. And yet, my experience is that a solid communications strategy (particularly one developed through a robust consultative process) can have a transformative impact on an organization`s results. This…

What the Heck is a Results Map?

Posted by on Wednesday, February 21, 2018 - no comments

  I am often asked what our product the Results Map is all about, so I thought I’d take a moment to provide a brief answer… The Results Map is a step-by-step process for strategic communications. We developed the model is 2004 as a response to the complaints one so often hears about communications being…

Join Us for New Webinar Sessions Hosted by the Conference Board of Canada

Posted by on Thursday, July 28, 2016 - no comments

We are pleased to announce that we’re offering a new series of webinar training sessions in partnership with the Conference Board of Canada, with a special discount code for our blog readers and subscribers. Here’s what we have in store: BEST PRACTICES IN CHANGE COMMUNICATIONS Kicking things off on August 24th will be a webinar…

Dispatch from the Strategic Communications Bootcamp

Posted by on Thursday, May 5, 2016 - no comments

Earlier today, I had the pleasure of presenting a Strategic Communications Bootcamp workshop to the Government of Canada’s communications community. Hosted by the federal Communications Community Office (CCO), the session included a packed house of communications pros in Ottawa, as well as hundreds of regional colleagues participating via webcast from coast to coast to coast….

I Have Met the Enemy, and She Is Goldilocks

Posted by on Wednesday, March 30, 2016 - no comments

If you’re a communications professional, I’m willing to bet that you’ve come up against what I call the “Goldilocks effect”. That is, working with internal or external clients who can’t or won’t articulate what they want, but rather will only share what they don’t want. You know the drill: This one’s too hot. This one’s too cold. This is…

How Long Should It Take?

Posted by on Wednesday, February 24, 2016 - no comments

One of the most ubiquitous characteristics of communications teams is that they lack time. In virtually every workshop I conduct with communicators, the issue of a time crunch comes up. Unfortunately, a consequence of this is that important work (such as strategic planning, evaluation, strategic counsel, research, public environment scanning) often gets shelved as teams are sucked…

The Results Map Blog Hits 200!

Posted by on Wednesday, February 3, 2016 - no comments

Today marks the 200th post of the Results Map blog! Thank you to our subscribers, contributors and commentators who have supported us along the way. We aim to continue to provide relevant, practical and thought-provoking content on communications and change, and look forward to your feedback and comments. To mark our little celebration, here are…

A Checklist for Your Communications Strategy

Posted by on Wednesday, January 13, 2016 - no comments

As a communications strategist, one of the cold hard facts that I face is that most communications strategies fail – that is, that they never get implemented. And yet, my experience is that a solid communications strategy (particularly one developed through a robust consultative process) can have a transformative impact on an organization`s results. This…

What I Learned About Communications in Yellowknife

Posted by on Wednesday, October 28, 2015 - 2 comments

Last week, I had the pleasure of delivering the Results Map Masters Program in strategic communications to the communications community of the Government of Northwest Territories (GNWT). It was an absolute pleasure to collaborate with such a passionate, dynamic group of communicators working in one of the most challenging communications landscapes around – serving a community…

Communications for Managers

Posted by on Wednesday, September 16, 2015 - no comments

Communication is about the exchange of information, ideas, and emotions. Use the following tips to maximize communications in your position as a manager: Be Proactive: Take the initiative to reach out. If you don’t have the information you need, find it. 360 Degree Thinking: Consider who would benefit from information broadly – up, down and…