Results Map® Communications Evaluation Playbook

The essential resource for practical and meaningful evaluation of communications based on solid indicators and cost-effective measurement tools. The Playbook translates global industry best practices in communications evaluation into realistic, applied tools and techniques to help communicators enhance alignment to business outcomes and demonstrate results.

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More Knowledge Products

Results Map® Process for Strategic Communications Planning

Results Map® Strategic Communicator’s Handbook

Results Map® Communications Director’s Handbook

Results Map® Communications Evaluation Playbook

Results Map® Guide to Employee Communications & Engagement

Results Map® Guide to Change Communications

Results Map® Leader’s Guide to Communications

Results Map® Guide to Stakeholder Communications

Results Map® Guide to Issue Management

Worksheets, Tools & Templates

  • Communications Evaluation Framework Worksheet
  • Performance Indicator Matrix
  • Directory of Communications Measurement Tools
  • Presenting Your Communications Evaluation Framework Template
  • Communications Audit Worksheet
  • Communications Debrief Worksheet
  • Sample Internal Client Satisfaction Survey
  • Evaluation Checklist

Join the hundreds of companies already using the Results Map® System.

Impact Assessment Agency of Canada
Canadian Partnership Against Cancer
Canadian Institute for Health Information
Canada Revenue Agency
Canada Deposit Insurance Corporation
World Duty Free Group
Universities Canada
University of Ottawa
Royal Canadian Mint
Ottawa Hospital
Northwest Territories
McConnell Foundation
House of Commons
Genome Canada
FAO
EDC
CREA
Corona
Concordia University
Carleton University
Canadian Medical Association
Canadian Institutes for Health Research
Canada Council for the Arts
Canada
British Columbia Lottery Corporation
Bayer
Bank of Canada
Alberta Innovates
Loblaws
VIA Rail Canada
Bombardier
CIRA

“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”

Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa

Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team

“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”

Government of Canada client

“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”

Natalie Lavigne, Principal of Ecovox

“Results Map® has been a very effective tool for helping to standardize what we do.  It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”

Eduardo Rifenburg Aparicio, Director of Communications

Corona (Bogota, Columbia)

“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”

Results Map® workshop participant

“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”

Marie Danielle Vachon

Office of the Conflict of Interest and Ethics Commissioner

“The Results Map® program has raised my capacity to become a more seasoned communications professional.  The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”

Asha Jhamandas

Royal College and Physicians and Surgeons of Canada

“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”

Phoebe Dey, VP Communications & Marketing

Alberta Cancer Foundation

“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”

Results Map® workshop participant

“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”

Canadian Medical Association

“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”

Shaun Dean, Director of Cabinet Communications

Government of Northwest Territories

“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”

Pacific Federal Communications Council

“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day -  it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”

Zoe Raemer, Director, Corporate Communications

Government of Northwest Territories (Retired)

“The Results Map® process is amazingly practical, insightful and valuable.”

Edouard Biot, Vice-President

Essilor
Winner – IABC Gold Quill Award