The Results Map® System

Codifying strategic communications.

The Results Map® System is offered exclusively through our training and consulting assignments. As part of our commitment to knowledge transfer and capacity-building, we offer clients online access to the proprietary Results Map® System for 12 months. Through its 10 knowledge products, 100+ tools, samples, webinars and videos, the System is a powerful value-add to our engagements, offered as part of our commitment to making our client organizations stronger.

The Results Map® Knowledge Products

A comprehensive suite of guides, templates and time saving tools spanning the full spectrum of strategic communications.

Process

Results Map® Process for Strategic Communications Planning

32 tools

Director

Results Map® Communications Director’s Handbook

10 tools

Evaluation

Results Map® Communications Evaluation Playbook

8 tools

Communicator

Results Map® Strategic Communicator’s Handbook

3 tools

Change

Results Map® Guide to Change Communications

17 tools

Employee

Results Map® Guide to Employee Communications & Engagement

14 tools

Leader

Results Map® Leader’s Guide to Communications

12 tools

Stakeholder

Results Map® Guide to Stakeholder Communications

5 tools

Issue

Results Map® Guide to Issue Management

2 tools

Inventory of Tools

A full set of products to empower and equip your communications team.

Results Map® Process for Strategic Communications Planning

This flagship product provides a step-by-step process for developing a strategic communications plan. It also serves as an overall framework for strategic communications, connecting objectives to meaningful evaluation in strategy and tactics.

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Results Map® Communications Director’s Handbook

The definitive field guide for communications directors to lead a high-performance team and make confident decisions on strategy, tactics and managing internal client relationships.

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Results Map® Strategic Communicator’s Handbook

A practical and insightful guide to support communications practitioners in delivering maximum strategic value and results. The Handbook is designed to set communicators up for success with winning consultative strategies and essential career advice.

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Results Map® Communications Evaluation Playbook

The essential resource for practical and meaningful evaluation of communications based on solid indicators and cost-effective measurement tools. The Playbook translates global industry best practices in communications evaluation into realistic, applied tools and techniques to help communicators enhance alignment to business outcomes and demonstrate results.

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Results Map® Guide to Employee Communications & Engagement

The go-to manual for effective employee communications and engagement, including proven strategies, innovative tactics and practical advice on avoiding pitfalls. This guide is unique in that it is focused on aligning the employee communications and engagement function to business outcomes. It equips practitioners to shift from transactional to truly transformational contributors to organizational results.

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Results Map® Guide to Change Communications

A specialized resource for guiding communications messaging and tactics in the context of change or transformation. This guide is specifically designed to support communicators working in the area of change, including avoiding common pitfalls and ensuring role clarity in a context of change management.

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Results Map® Guide to Stakeholder Communications

A practical guide to effective stakeholder communications including how-to guidelines for stakeholder mapping and relationship management. This guide uncovers the unique characteristics of stakeholder communications and provides practical insights and techniques to deliver results.

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Results Map® Guide to Issue Management

An invaluable knowledge product that provides guidance on managing issues strategically, with a focus on mitigating risks and driving measurable outcomes. The guide demystifies the link between risk, issue and crisis communications and supports communicators in shifting from being reactive to responsive.

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Results Map® Leader’s Guide to Communications

A specialized guide to communications for executives and CEOs, providing advice, best practices and a complete set of time-saving tools and resources. This is the go-to toolkit for elevating leadership through communications, particularly in a context of transformation and change.

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The Results Map® System

Elevate collaboration and strategic focus while saving time and effort.

Join the hundreds of companies already using the Results Map® System.

Shopify
Impact Assessment Agency of Canada
Canadian Partnership Against Cancer
Canadian Institute for Health Information
Canada Revenue Agency
Canada Deposit Insurance Corporation
World Duty Free Group
Universities Canada
University of Ottawa
Royal Canadian Mint
Ottawa Hospital
Northwest Territories
McConnell Foundation
House of Commons
Genome Canada
FAO
EDC
CREA
Corona
Concordia University
Carleton University
Canadian Medical Association
Canadian Institutes for Health Research
Canada Council for the Arts
Canada
British Columbia Lottery Corporation
Bayer
Bank of Canada
Alberta Innovates
Loblaws
VIA Rail Canada
Bombardier
CIRA

“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”

Phoebe Dey, VP Communications & Marketing

Alberta Cancer Foundation

“The Results Map® process is amazingly practical, insightful and valuable.”

Edouard Biot, Vice-President

Essilor
Winner – IABC Gold Quill Award

“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”

Natalie Lavigne, Principal of Ecovox

“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”

Government of Canada client

“Results Map® has been a very effective tool for helping to standardize what we do.  It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”

Eduardo Rifenburg Aparicio, Director of Communications

Corona (Bogota, Columbia)

“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”

Results Map® workshop participant

“The Results Map® program has raised my capacity to become a more seasoned communications professional.  The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”

Asha Jhamandas

Royal College and Physicians and Surgeons of Canada

“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”

Shaun Dean, Director of Cabinet Communications

Government of Northwest Territories

“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”

Canadian Medical Association

“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”

Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa

Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team

“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”

Pacific Federal Communications Council

“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”

Marie Danielle Vachon

Office of the Conflict of Interest and Ethics Commissioner

“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”

Results Map® workshop participant

“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day -  it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”

Zoe Raemer, Director, Corporate Communications

Government of Northwest Territories (Retired)