
The Results Map® System
Codifying strategic communications.
The Results Map® System is offered exclusively through our training and consulting assignments. As part of our commitment to knowledge transfer and capacity-building, we offer clients online access to the proprietary Results Map® System for 12 months. Through its 10 knowledge products, 100+ tools, samples, webinars and videos, the System is a powerful value-add to our engagements, offered as part of our commitment to making our client organizations stronger.
The Results Map® Knowledge Products
A comprehensive suite of guides, templates and time saving tools spanning the full spectrum of strategic communications.

Process
Results Map® Process for Strategic Communications Planning
32 tools

Director
Results Map® Communications Director’s Handbook
10 tools

Evaluation
Results Map® Communications Evaluation Playbook
8 tools

Communicator
Results Map® Strategic Communicator’s Handbook
3 tools

Change
Results Map® Guide to Change Communications
17 tools

Employee
Results Map® Guide to Employee Communications & Engagement
14 tools

Leader
Results Map® Leader’s Guide to Communications
12 tools

Stakeholder
Results Map® Guide to Stakeholder Communications
5 tools

Issue
Results Map® Guide to Issue Management
2 tools
A full set of products to empower and equip your communications team.

Results Map® Process for Strategic Communications Planning
This flagship product provides a step-by-step process for developing a strategic communications plan. It also serves as an overall framework for strategic communications, connecting objectives to meaningful evaluation in strategy and tactics.
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Results Map® Communications Director’s Handbook
The definitive field guide for communications directors to lead a high-performance team and make confident decisions on strategy, tactics and managing internal client relationships.
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Results Map® Strategic Communicator’s Handbook
A practical and insightful guide to support communications practitioners in delivering maximum strategic value and results. The Handbook is designed to set communicators up for success with winning consultative strategies and essential career advice.
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Results Map® Communications Evaluation Playbook
The essential resource for practical and meaningful evaluation of communications based on solid indicators and cost-effective measurement tools. The Playbook translates global industry best practices in communications evaluation into realistic, applied tools and techniques to help communicators enhance alignment to business outcomes and demonstrate results.
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Results Map® Guide to Employee Communications & Engagement
The go-to manual for effective employee communications and engagement, including proven strategies, innovative tactics and practical advice on avoiding pitfalls. This guide is unique in that it is focused on aligning the employee communications and engagement function to business outcomes. It equips practitioners to shift from transactional to truly transformational contributors to organizational results.
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Results Map® Guide to Change Communications
A specialized resource for guiding communications messaging and tactics in the context of change or transformation. This guide is specifically designed to support communicators working in the area of change, including avoiding common pitfalls and ensuring role clarity in a context of change management.
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Results Map® Guide to Stakeholder Communications
A practical guide to effective stakeholder communications including how-to guidelines for stakeholder mapping and relationship management. This guide uncovers the unique characteristics of stakeholder communications and provides practical insights and techniques to deliver results.
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Results Map® Guide to Issue Management
An invaluable knowledge product that provides guidance on managing issues strategically, with a focus on mitigating risks and driving measurable outcomes. The guide demystifies the link between risk, issue and crisis communications and supports communicators in shifting from being reactive to responsive.
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Results Map® Leader’s Guide to Communications
A specialized guide to communications for executives and CEOs, providing advice, best practices and a complete set of time-saving tools and resources. This is the go-to toolkit for elevating leadership through communications, particularly in a context of transformation and change.
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Elevate collaboration and strategic focus while saving time and effort.



“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”
Phoebe Dey, VP Communications & Marketing
Alberta Cancer Foundation
“The Results Map® process is amazingly practical, insightful and valuable.”
Edouard Biot, Vice-President
Essilor
Winner – IABC Gold Quill Award
“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”
Natalie Lavigne, Principal of Ecovox
“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”
Government of Canada client
“Results Map® has been a very effective tool for helping to standardize what we do. It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”
Eduardo Rifenburg Aparicio, Director of Communications
Corona (Bogota, Columbia)
“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”
Results Map® workshop participant
“The Results Map® program has raised my capacity to become a more seasoned communications professional. The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”
Asha Jhamandas
Royal College and Physicians and Surgeons of Canada
“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”
Shaun Dean, Director of Cabinet Communications
Government of Northwest Territories
“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”
Canadian Medical Association
“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”
Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa
Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team
“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”
Pacific Federal Communications Council
“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”
Marie Danielle Vachon
Office of the Conflict of Interest and Ethics Commissioner
“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”
Results Map® workshop participant

“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day - it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”
Zoe Raemer, Director, Corporate Communications
Government of Northwest Territories (Retired)