Results Map® Master Class in Strategic Communications

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About the Workshop

This immersive, in-depth session delivered over two days is a shot in the arm of inspiration and fresh perspective on making an impact through strategic communications. The workshop introduces the Results Map® strategic communications methodology in a learn-by-doing experience anchored in the team’s own priority project or challenges.

The master class helps level-set a consistent process for strategic communications across a team, immediately elevating performance, alignment and integration. It introduces a framework for thinking and working strategically, including a practical approach to planning and evaluation.

The program goes beyond what communicators do and focuses on how we do it. Participants learn practical skills and savvy in consultative skills including delivering a challenge function and adding value through disruption and change.

Format: In person, online or hybrid (English, French or bilingual)

Learning Outcomes

Discover a flexible step-by-step framework for results-based strategic communications.

Strengthen alignment, integration and impact in corporate communications.

Save time and effort by using proven tools and templates.

Build skills, savvy and confidence in consultative skills including delivering an effective challenge function.

Learn to consistently add value through change and disruption.

Agenda

DAY 1

9:30 am

Setting the stage

9:50 am

What does success look like?

10:30 am

Break

10:45 am

Presentation: Destination - results

11:15 am

PREPARE - Slowing down to speed up

11:40 am

PLAN - Defining measurable objectives

12:00 pm

Lunch

1:00 pm

Overview of the Results Map® System

1:30 pm

Audience segmentation

2:00 pm

Break

2:15 pm

IMPLEMENT – Message architecture

3:30 pm

Session close

DAY 2

9:30 am

Tactical implementation & integration

10:30 am

Break

10:45 am

EVALUATE - Communications evaluation

11:15 am

Staying grounded when the ground keeps shifting

12:00 pm

Lunch

1:00 pm

Rock star consultative skills

1:30 pm

Defining our value proposition

2:00 pm

Break

2:15 pm

Unlearning

3:10 pm

Pulling it all together

3:30 pm

Session close

I am writing to let you know how useful your training was. My colleague and I are busy using your strategic framework in all the strategies we are pumping out and we are finding it fun, and a relief – we are able to logically put all the thoughts and actions into a framework that flows so well. Thank you!

Results Map® Workshop Participant, CARE Canada

The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!

Results Map® Workshop Participant

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The Results Map^® System

Codifying strategic communications.

The Results Map® System is an online hub of practical resources, time-saving tools, worksheets, samples as well as on-demand learning videos. The System is the portal for accessing all the tools you need to apply the Results Map® methodology to your communications and change initiatives.

The Results Map® System will help you strengthen the impact, integration and effectiveness of your communications team. By level-setting a common methodology and gaining proven tools, you’ll save time and reduce risk. The System spans the full spectrum of strategic communications, including planning, evaluation, employee communications, stakeholder relations, issue management and change leadership.

It’s offered as part of our commitment to making our clients stronger and includes:

100+ tools, worksheets and samples
10 knowledge products
On-demand training videos and webinars

Book an exploratory call with Caroline

Set up a 30-minute Zoom call to discuss your challenges, gain fresh perspectives and chart a path towards solutions.

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