Manager’s Communications Playbook

Helping managers build skills and savvy in the art and science of communications

About the workshop

“If I had a dollar to spend on improving internal communications, I’d invest it in the ‘magic in the middle’ — upskilling, equipping and motivating middle managers in their vital role of providing line of sight between strategic intent and day-to-day behaviours.”

– Caroline Kealey

Research shows that managers are the single most used and trusted channel of organizational communication. Yet studies also show that managers are often promoted based on subject matter expertise and most don’t enjoy the communications part of their managerial work.

This workshop takes aim at precisely this tension. It aims to equip, enable and empower managers in stepping into their critical role in communications. Through our signature “learn by doing” approach, the session uses practical examples and priorities from the group to anchor the exploration of best practices in manager communications.

This lively session blends a mix of dynamic exercises, tools and examples to bring the topic of manager communication to life. It includes an exploration of key areas of challenge such as communicating change, working through disruption and dealing with resistance. Participants are equipped with a practical playbook for manager communication including tools, worksheets and samples. 

Format: In person, online or hybrid

Learning outcomes
Discover practical approaches to elevate the impact and effectiveness of your communication Explore best practices for managers in communication, coaching and community building
Build skills in communicating transformation, disruption and change
Save time, effort and risk exposure by using proven manager communication tools


Module 1:

Setting the stage: Plenary exercise
Roundtable: Making employee communications work
Providing line of sight
Think-feel-do: Breakout exercise
Creating a communications system
Coaching, community & culture: Sources for solutions

Module 2:

Playbook & tools
Roundtable: what’s working and what’s not
Manager’s communications playbook
Planning communications from the inside out: Breakout exercise
Storytelling tool: Breakout exercise
Open forum

Module 3:

Communicating Transformation & Change
The big picture: Change leadership & management
Why communicating change is so challenging
Crystallizing the strategic intent for change
Clarifying roles in change communications
Best practices in communicating change
Working through resistance and loss
Developing an action plan
Contact us to book

The workshop can also be delivered online – the agenda is adapted to be delivered in six 2-hour Zoom/Teams modules.

I am writing to let you know how useful your training was. My colleague and I are busy using your strategic framework in all the strategies we are pumping out and we are finding it fun, and a relief – we are able to logically put all the thoughts and actions into a framework that flows so well. Thank you!
Results Map® Workshop Participant, CARE Canada
The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!
Results Map® Workshop Participant
Facilitating a leadership retreat … 2023-style

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The Results Map® System

Codifying strategic communications.

The Results Map® System is an online hub of practical resources, time-saving tools, worksheets, samples as well as on-demand learning videos. The System is the portal for accessing all the tools you need to apply the Results Map® methodology to your communications and change initiatives.

The Results Map® System will help you strengthen the impact, integration and effectiveness of your communications team. By level-setting a common methodology and gaining proven tools, you’ll save time and reduce risk. The System spans the full spectrum of strategic communications, including planning, evaluation, employee communications, stakeholder relations, issue management and change leadership.

It’s offered as part of our commitment to making our clients stronger and includes:

  • 100+ tools, worksheets and samples
  • 10 knowledge products
  • On-demand training videos and webinars
Book an exploratory call with Caroline
Set up a 30-minute Zoom call to discuss your challenges, gain fresh perspectives and chart a path towards solutions.