The essential resource for practical and meaningful evaluation of communications based on solid indicators and cost-effective measurement tools. The Playbook translates global industry best practices in communications evaluation into realistic, applied tools and techniques to help communicators enhance alignment to business outcomes and demonstrate results.
Results Map® Communications Evaluation Playbook Preview
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The Results Map® System
Here’s a sneak peek into the Results Map® System, which is designed to help communications and change professionals just like you. This preview offers a glimpse of its capabilities – as a Results Map® System subscriber, you’ll gain access to the complete suite of 100+ knowledge products, tools and on-demand learning, unlocking a treasure trove of resources to revolutionize the way you work.
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