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Results Map Insight: February 6, 2014

Posted by on Thursday, February 6, 2014 - with no comments

“Communications can be and do many different things – but the malleability of our discipline can get us into trouble. We tend to get tripped up in the vastness of possibility, which comes at the expense of clarity and focus. That’s why strong objectives are so important for communicators.”

Results Map Blog – The Power of Objectives, A Cautionary Tale

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