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The proven guide to Communications Plans that work

Without a doubt, evaluation and measurement are the Achilles’ heel of the communication profession. It’s nobody’s favorite work, and all too often, it’s entirely ignored. Yet it’s the key to our credibility and to our ability to demonstrate the value we contribute to our organization. There’s no single area of focus that will yield higher returns to your performance—or to your career—than evaluation. Don’t worry if you’re new to evaluation work; ahead you’ll find step-by-step tools to make it accessible and valuable.

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