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Results Map® Masters Program

This three-day session provides a unique, immersive opportunity for hands-on learning combined with powerful team-building. Designed as an active learning experience, participants use a case study drawn from their own organization to work through the Results Map® framework for strategic communications based on the “junctures” of PREPARE, PLAN, IMPLEMENT and EVALUATE. Like a shot in the arm of inspiration and empowerment for a communications team, the Masters Program helps teams raise their game in offering strategic value through a results-based approach to the function. The Program includes an exploration of proven strategies to build solid consultative skills and practical strategies to measure results. It also addresses the unique challenges and opportunities of strategic communications planning in a context of organizational change.

Participants earn a Certificate in the Results Map® methodology upon completion of the Program – helping to build practitioners’ credentials and confidence, while contributing meaningfully to their longer-term career growth.

The Results Map® is like a driver-assist system for your communications team. It won’t drive the car, but it will prompt you on when to go, when to slam on the brakes. It’ll nudge you to stay in your lane and alert you to oncoming dangers ahead.

The Results Map® Masters Program elevates the core competencies in strategic communications while delivering the following learning outcomes:

Learning Outcomes
  • Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
  • A step-by-step proven process for designing strategic communications plans that deliver measurable results
  • Practical guidelines and tools for developing a meaningful communications evaluation framework
  • Techniques for thinking strategically and honing consultative skills, including delivering an effective challenge function
  • An Open Forum providing participants with a unique opportunity to raise their current challenges and work on forging solutions using the Results Map® process and insights from their peers
  • Proven approaches to using the Results Map®’s time saving tools that to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel

Participants are equipped with the Results Map® Strategic Communications Handbook including access to the online suite of proprietary tools, worksheets, templates and samples.

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Results Map® Masters Program - Day 1

9:00 Welcome
9:15 Roundtable on Challenges and Opportunities: Making Strategy Work
9:40 Presentation: Destination Results
10:30 Break
10:45 Exploring Successful Strategic Communications
Results Map® Tool: Exploring Successful Strategic Communications Worksheet
11:00 Introduction of Case Study
11:30 Prepare Juncture: Setting Yourself Up for Success
Results Map® Tools: Project Plan Template, Bi-Weekly Project Update, Building a Consultation Plan Worksheet, Interview Guide
12:00 Lunch
1:00 Defining Measurable Objectives
Results Map® Tool: Strategic Alignment Worksheet
2:00 What Makes Change Communications Different?
2:15 Break
2:30 The Change Communications Playbook
Results Map® Tools: Best Practices in Change Communications, Making Change Scenes, Planning Change Communications Through Outside-In Thinking
3:00 Results Map® Online Tools
3:30 Session Close

Results Map® Masters Program - Day 2

9:00 Recap of Day 1
9:15 Introduction of a Sample Strategic Communications Plan
Results Map® Tool: Regulator X Sample
9:40 Raising Your Game Through Consultative Skills
10:15 Break
10:30 Asking Questions That Count
Results Map® Tool: Top 10 Questions in Strategic Communications
11:00 Strategic Considerations: Turning Information Into Insight
Results Map® Tools: Public Environment Analysis Worksheet, Issues Management Worksheet
12:00 Lunch
1:00 Key Audiences: Fostering Outside-In Thinking
Results Map® Tools: Audience Profiling Grid, Mapping Audiences to Outcomes Worksheet
2:15 Break
2:30 Developing a Message Architecture
Results Map® Tools: Message Architecture Worksheet, Change Messaging Worksheet
3:00 Thinking About Content Strategy
3:30 Session Close

Results Map® Masters Program - Day 3

9:00 Recap of Days 1 & 2
9:15 Tactical Implementation Planning
Results Map® Tool: Tactical Assessment Worksheet
10:15 Break
10:30 Presentation: The Communications Evaluation Playbook
11:30 Communications Evaluation
Results Map® Tools: The Communications Evaluation Playbook, Performance Indicator Matrix, Directory of Measurement Tools, Communications Audit Worksheet, Communications Debrief Worksheet
12:00 Lunch
1:00 Open Forum
2:15 Break
2:30 Review of Results Map® Tools
Results Map® Tools: Best Practices in Strategic Communications Planning, Strategic Communications Plan at a Glance, Change Management Plan at a Glance
3:00 Presentation of Results Map® Certificates
3:30 Session Close
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Results Map® Introductory Workshops

A practical, hands-on overview of the Results Map® methodology for strategic communications.

1 Day Overview Workshop 2 Day Exploration Workshop

Results Map® Masters Program

Comprehensive and applied learning of the Results Map® methodology combined with powerful team-building.

View 3 Day Program

Results Map® Evaluation Workshop

Highly practical and evidence-based techniques for evaluating communications based on industry best practices.

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Results Map® Strategy Lab

Two-day collaborative process to develop a Strategic Communications Plan in real-time.

View Workshop