Using a case study drawn from their own organization, the Exploration Workshop walks participants through Results Map®’s unique framework for strategic communications planning based on the “junctures” of PREPARE, PLAN, IMPLEMENT and EVALUATE. This workshop explores proven strategies to build solid consultative skills as well as techniques for delivering an effective challenge function. The session has a strong focus on results-based communication, including practical techniques for measurement and evaluation.
The two-day Results Map® Exploration Workshop builds on the content of the one-day Overview session and offers expanded time for case study work as well as additional content in the areas of public environment analysis, change communications and consulting skills.
“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”
- Results Map® Workshop Participant
Learning Outcomes
- Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
- A step-by-step proven process for designing strategic communications plans that deliver measurable results
- Practical guidelines and tools for developing a meaningful communications evaluation framework
- Techniques for thinking strategically and honing consultative skills, including delivering an effective challenge function
- Proven approaches to using the Results Map®’s time-saving tools to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel
Participants are equipped with the Results Map® Strategic Communications Handbook including access to the online suite of proprietary tools, worksheets, templates and samples.
Contact us about this workshopAgenda Day 1
| 9:00 | Welcome |
| 9:10 | Roundtable on Challenges and Opportunities: Making Strategy Work |
| 9:45 | Presentation: Destination Results |
| 10:00 | Break |
| 10:30 | Exploring Successful Strategic Communications – Breakout Exercise Results Map® Tool: Exploring Successful Strategic Communications Worksheet |
| 11:00 | Introduction of Case Study |
| 11:30 | Prepare Juncture: Setting Yourself Up for Success Results Map® Tools: Project Plan Template, Bi-Weekly Project Update, Building a Consultation Plan Worksheet, Interview Guide |
| 12:00 | Lunch |
| 1:00 | Defining Measurable Objectives: Plenary Case Study Results Map® Tool: Strategic Alignment Worksheet |
| 1:50 | Strategic Considerations: Turning Information into Insight Results Map® Tools: Public Environment Analysis Worksheet, Issues Management Worksheet |
| 2:15 | Break |
| 2:30 | The Change Communications Playbook Results Map® Tools: Best Practices in Change Communications, Making Change Scenes, Planning Change Communications Through Outside-In Thinking |
| 3:00 | Overview of Results Map® Tools and Sample Strategic Communications Plan |
| 3:30 | Session Close |
Agenda Day 2
| 9:00 | Recap of Day 1 |
| 9:15 | Raising Your Game Through Consultative Skills |
| 10:15 | Break |
| 10:30 | Asking Questions That Count Results Map® Tool: Top 10 Questions in Strategic Communications |
| 11:00 | Key Audiences: Fostering Outside-In Thinking Results Map® Tools: Audience Profiling Grid, Mapping Audiences to Outcomes Worksheet |
| 12:00 | Lunch |
| 1:00 | Developing a Message Architecture & Thinking About Content Strategy Results Map® Tools: Message Architecture Worksheet, Change Messaging Worksheet |
| 1:30 | Tactical Implementation Planning Results Map® Tool: Tactical Assessment Worksheet |
| 2:15 | Communications Evaluation Results Map® Tools: The Communications Evaluation Playbook, Communications Audit Worksheet, Communications Debrief Worksheet |
| 3:10 | Review of Results Map® Tools Results Map® Tools: Best Practices in Strategic Communications Planning, Strategic Communications Plan at a Glance, Change Management Plan at a Glance |
| 3:30 | Session Close |
Ingenium and the University of Ottawa Centre for Continuing Education launch the Institute for Strategic Communications & Change.
"Having worked in a full service agency, small start-ups and in large corporations, I have never found a reference source that was as helpful and empowering as the Results Map."
Dyna VinkDirector of Communications
Canadian Research Knowledge Network
"The process in the Results Map Handbook is amazingly practical, insightful and valuable."
Edouard BiotInternational Business Commissioner
Export Outaouais
Winner – IABC Gold Quill Award
"Never has a communications planning tool been as thorough, professional and easy to use as the Results Map Handbook."
Natalie LavigneFounder/Principal
Ecovox