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Results Map® 2-Day Exploration Workshop

Using a case study drawn from their own organization, the Exploration Workshop walks participants through Results Map®’s unique framework for strategic communications planning based on the “junctures” of PREPARE, PLAN, IMPLEMENT and EVALUATE. This workshop explores proven strategies to build solid consultative skills as well as techniques for delivering an effective challenge function. The session has a strong focus on results-based communication, including practical techniques for measurement and evaluation.

The two-day Results Map® Exploration Workshop builds on the content of the one-day Overview session and offers expanded time for case study work as well as additional content in the areas of public environment analysis, change communications and consulting skills.

“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”

- Results Map® Workshop Participant

Learning Outcomes
  • Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
  • A step-by-step proven process for designing strategic communications plans that deliver measurable results
  • Practical guidelines and tools for developing a meaningful communications evaluation framework
  • Techniques for thinking strategically and honing consultative skills, including delivering an effective challenge function
  • Proven approaches to using the Results Map®’s time-saving tools to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel

Participants are equipped with the Results Map® Strategic Communications Handbook including access to the online suite of proprietary tools, worksheets, templates and samples.

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Agenda Day 1

9:00 Welcome
9:10 Roundtable on Challenges and Opportunities: Making Strategy Work
9:45 Presentation: Destination Results
10:00 Break
10:30 Exploring Successful Strategic Communications – Breakout Exercise
Results Map® Tool: Exploring Successful Strategic Communications Worksheet
11:00 Introduction of Case Study
11:30 Prepare Juncture: Setting Yourself Up for Success
Results Map® Tools: Project Plan Template, Bi-Weekly Project Update, Building a Consultation Plan Worksheet, Interview Guide
12:00 Lunch
1:00 Defining Measurable Objectives: Plenary Case Study
Results Map® Tool: Strategic Alignment Worksheet
1:50 Strategic Considerations: Turning Information into Insight
Results Map® Tools: Public Environment Analysis Worksheet, Issues Management Worksheet
2:15 Break
2:30 The Change Communications Playbook
Results Map® Tools: Best Practices in Change Communications, Making Change Scenes, Planning Change Communications Through Outside-In Thinking
3:00 Overview of Results Map® Tools and Sample Strategic Communications Plan
3:30 Session Close

Agenda Day 2

9:00 Recap of Day 1
9:15 Raising Your Game Through Consultative Skills
10:15 Break
10:30 Asking Questions That Count
Results Map® Tool: Top 10 Questions in Strategic Communications
11:00 Key Audiences: Fostering Outside-In Thinking
Results Map® Tools: Audience Profiling Grid, Mapping Audiences to Outcomes Worksheet
12:00 Lunch
1:00 Developing a Message Architecture & Thinking About Content Strategy
Results Map® Tools: Message Architecture Worksheet, Change Messaging Worksheet
1:30 Tactical Implementation Planning
Results Map® Tool: Tactical Assessment Worksheet
2:15 Communications Evaluation
Results Map® Tools: The Communications Evaluation Playbook, Communications Audit Worksheet, Communications Debrief Worksheet
3:10 Review of Results Map® Tools
Results Map® Tools: Best Practices in Strategic Communications Planning, Strategic Communications Plan at a Glance, Change Management Plan at a Glance
3:30 Session Close
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