Welcome, please login to access our online tools. ResultsMap.com IngeniumCommunications.com Français
613.729.1721
info@resultsmap.com

Results Map® 1 Day Overview Workshop

Using a case study drawn from their own organization, the Overview Workshop walks participants through Results Map®’s unique framework for strategic communications planning based on the “junctures” of PREPARE, PLAN, IMPLEMENT and EVALUATE. The session includes an exploration of proven strategies to build solid consultative skills as well as techniques for delivering an effective challenge function. The session has a strong focus on results-based communication, including practical techniques for measurement and evaluation.

Learning Outcomes
  • Game changing techniques for stepping up the communications function to deliver maximum value, mitigate risks and drive alignment to business outcomes
  • A step-by-step proven process for designing strategic communications plans that deliver measurable results
  • Practical guidelines and tools for developing a meaningful communications evaluation framework
  • Techniques for thinking strategically and honing consultative skills, including delivering an effective challenge function
  • Proven approaches to using the Results Map®’s time-saving tools to elevate strategic communications performance while reducing the churn caused by mis-alignment and reinventing the wheel

Participants are equipped with the Results Map Strategic Communications Handbook including access to the online suite of proprietary tools, worksheets, templates and samples.

Contact us about this workshop

Agenda

9:00 Roundtable on Challenges and Opportunities: Making Strategy Work
9:30 Presentation: Destination Results
10:00 Break
10:15 Exploring Successful Strategic Communications – Breakout Exercise
Results Map® Tool: Exploring Successful Strategic Communications Worksheet
10:45 Defining Measurable Objectives: Plenary Case Study
Results Map® Tool: Strategic Alignment Worksheet
11:20 Asking Questions That Count
Results Map® Tool: Top 10 Questions in Strategic Communications
12:00 Lunch
1:00 Overview of Results Map® Tools
1:30 Audience Segmentation - Breakout Exercise
Results Map® Tool: Audience Profiling Grid
2:00 Break
2:15 Message Architecture Development – Individual Exercise
Results Map® Tool: Message Architecture Worksheet
2:35 Tactical Implementation Planning
Results Map® Tool: Implementation Matrix
2:55 Communications Evaluation: Demonstrating Strategic Alignment
Results Map® Tools: The Communications Evaluation Playbook, Communications Audit Worksheet, Communications Debrief Worksheet
3:20 Pulling it All Together: The Results Map Strategic Planning Tools
Results Map® Tools: Communications Plan at a Glance, Best Practices in Strategic Communications Planning
3:30 Session Close
Contact us about this workshop

Results Map® Introductory Workshops

A practical, hands-on overview of the Results Map® methodology for strategic communications.

1 Day Overview Workshop 2 Day Exploration Workshop

Results Map® Masters Program

Comprehensive and applied learning of the Results Map® methodology combined with powerful team-building.

View 3 Day Program

Results Map® Evaluation Workshop

Highly practical and evidence-based techniques for evaluating communications based on industry best practices.

View Workshop

Results Map® Strategy Lab

Two-day collaborative process to develop a Strategic Communications Plan in real-time.

View Workshop