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A highly-applied learning experience, the Results Map Masters Program elevates the core competencies in strategic communications while delivering the following learning outcomes:

  • Practical techniques for communicators to be more strategic, more effective and more valued
  • Tips & tricks in consultative skills and thinking strategically
  • The role of communications in organizational change
  • New insights on integrating various communications channels/tactics to achieve a common set of results
  • Techniques for integrated strategic communications and content strategy
  • Step-by-step guidelines on developing an approach to evaluation focused on measuring outcomes and impact

Participants are equipped with the Results Map Strategic Communications Handbook including access to the online suite of downloadable tools, templates, worksheets and samples.

Results Map Masters Program - Day 1

Target Outcomes:

  • Provide an overview of the Results Map methodology
  • Explore how the Results Map process can be applied to a case study
  • Introduce core best practices in change communications
9:00 Welcome
9:15 Roundtable on Challenges and Opportunities: Making Strategy Work
9:40 Presentation: Destination - Results
10:30 Break
10:45 Exploring Successful Strategic Communications
Results Map Tool: Exploring Successful Strategic Communications Worksheet
11:00 Introduction of Case Study
11:30 Prepare Juncture: Setting Yourself Up for Success
Results Map Tools: Project Plan Template, Bi-Weekly Project Update, Building a Consultation Plan Worksheet, Sample Interview Guide
12:00 Lunch
1:00 Defining Measurable Objectives
Results Map Tool: Strategic Alignment Worksheet
2:00 What Makes Change Communications Different?
2:15 Break
2:30 The Change Communications Playbook
Results Map Tools: Best Practices in Change Communications, Making Change Scenes, Planning Change Communications Through Outside-In Thinking
3:00 Results Map Online Tools
3:30 Session Close
Results Map Masters Program - Day 2

Target Outcomes:

  • Explore consultative skills
  • Introduce audience identification, segmentation, profiling
  • Provide a framework for developing audience-centric messaging
9:00 Recap of Day 1
9:15 Introduce a Sample Strategic Communications Plan
Results Map Tool: Regulator X Sample
9:40 Raising Your Game Through Consultative Skills
10:15 Break
10:30 Presentation: Top 10 Questions for Strategic Communications
Results Map Tool: Top 10 Questions
11:00 Strategic Considerations: Turning Information Into Insight
Results Map Tool: Public Environment Analysis Worksheet, Issues Management Worksheet
12:00 Lunch
1:00 Key Audiences: Fostering Outside-In Thinking
Results Map Tools: Audience Profiling Grid, Mapping Audiences to Outcomes Worksheet
2:15 Break
2:30 Developing a Message Architecture
Results Map Tools: Message Architecture Worksheet, Change Messaging Worksheet
3:00 Thinking About Content Strategy
3:30 Session Close
Results Map Masters Program - Day 3

Target Outcomes:

  • Explore a strategic approach to implementation planning
  • How to create an evaluation framework
  • Practical approaches to evaluating outcomes
9:00 Recap of Days 1 & 2
9:15 Tactical Implementation Planning
Results Map Tool: Tactical Assessment Worksheet
10:15 Break
10:30 Presentation: 5-Step Plan for Evaluation
11:30 Building an Evaluation Framework – Breakout Exercise
Results Map Tools: Evaluation Framework Worksheet, Top 10 Cost-Effective Measurement Tools
12:00 Lunch
1:00 Open Forum
2:15 Break
2:30 Review of Results Map Tools
Results Map Tools: Best Practices in Strategic Communications Planning, Strategic Communications Plan at a Glance, Change Management Plan at a Glance
3:00 Presentation of Results Map Certificates
3:30 Session Closed
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