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The 2-Day Exploration Workshop gives participants an opportunity to explore the Results Map methodology in a more in-depth fashion.

Learning Outcomes

  • Practical techniques to help communicators be more strategic, provide maximum value and mitigate risks
  • Strategies for working effectively with internal clients
  • Proven methodology for designing strategic communications plans and strategies that work
  • Step-by-step guidelines on developing a meaningful evaluation framework
  • Tips and tricks in consultative skills and thinking strategically
  • New insights on integrating various communications functions/tactics to achieve a common set of results

Participants are equipped with the Results Map Strategic Communications Handbook including access to the online suite of downloadable tools, templates, worksheets and samples.

Results Map Exploration Workshop Agenda – Day 1
9:00 Welcome
9:15 Roundtable on Challenges and Opportunities: Making Strategy Work
9:40 Presentation: Destination - Results
10:00 Break
10:30 Exploring Successful Strategic Communications
Results Map Tool: Exploring Successful Strategic Communications Worksheet
11:00 Introduction of Case Study
11:30 Prepare Juncture: Setting Yourself Up for Success
Results Map Tools: Project Plan Template, Bi-Weekly Project Update, Building a Consultation Plan Worksheet, Interview Guide
12:00 Lunch
1:00 Defining Measurable Objectives
Results Map Tool: Strategic Alignment Worksheet
2:00 Strategic Considerations: Turning Information into Insight
Results Map Tools: Public Environment Analysis Worksheet, Issues Management Worksheet
2:30 Break
2:45 The Change Communications Playbook
Results Map Tools: Best Practices in Change Communications, Making Change Scenes, Planning Change Communications Through Outside-In Thinking
3:20 Introduce Results Map Tools and Sample Strategic Communications Plan
4:00 Session Closed
Results Map Exploration Workshop Agenda – Day 2
9:00 Recap of Day 1
9:15 Raising Your Game Through Consultative Skills
10:15 Break
10:30 Presentation: Top 10 Questions for Strategic Communications
Results Map Tool: Top 10 Questions
11:00 Key Audiences: Fostering Outside-In Thinking
Results Map Tools: Audience Profiling Grid, Mapping Audience to Outcomes Worksheet
12:00 Lunch
1:00 Developing a Message Architecture & Thinking About Content Strategy
Results Map Tools: Message Architecture Worksheet, Change Messaging Worksheet
1:30 Tactical Implementation Planning
Results Map Tool: Tactical Assessment Worksheet
2:00 Break
2:15 Building an Evaluation Framework
Results Map Tools: Evaluation Framework Worksheet, Top 10 Cost-Effective Measurement Tools
3:15 Review of Results Map Tools
Results Map Tools: Best Practices in Strategic Communications Planning, Strategic Communications Plan at a Glance, Change Management Plan at a Glance
4:00 Session Closed
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