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Learning Outcomes

  • Practical techniques to help communicators be more strategic, provide maximum value and mitigate risks
  • Strategies for working effectively with internal clients
  • Proven methodology for designing strategic communications plans and strategies that work
  • Step-by-step guidelines on developing a meaningful evaluation framework
  • Tips and tricks in consultative skills and thinking strategically
  • New insights on integrating various communications functions/tactics to achieve a common set of results

Participants are equipped with the Results Map Strategic Communications Handbook including access to the online suite of downloadable tools, templates, worksheets and samples.

Results Map Overview Workshop Agenda
9:00 Roundtable on Challenges and Opportunities: Making Strategy Work
9:30 Presentation: Destination Results
10:00 Break
10:15 Exploring Successful Internal Strategic Communications – Breakout Exercise
Results Map Tool: Exploring Successful Strategic Communications Worksheet
10:45 Defining Measurable Objectives: Plenary Case Study
Results Map Tool: Strategic Alignment Worksheet
11:20 Asking Questions That Count
Results Map Tool: Top 10 Questions in Strategic Communications
12:00 Lunch
1:00 What Makes Change Communications Different?
1:30 Audience Segmentation - Breakout Exercise
Results Map Tool: Audience Profiling Grid
2:00 Break
2:15 Message Architecture Development – Individual Exercise
Results Map Tool: Message Architecture Worksheet
2:45 Tactical Implementation Planning
Results Map Tool: Implementation Matrix
3:10 Building an Evaluation Framework
Results Map Tools: Evaluation Framework Worksheet, Top 10 Cost Effective Measurement Tools
3:45 Pulling it All Together: The Results Map Strategic Planning Tools
Results Map Tools: Communications Plan at a Glance, Best Practices in Strategic Communications Planning, Best Practices in Change Communications
4:00 Session Close
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