Learning Outcomes
- Practical techniques to help communicators be more strategic, provide maximum value and mitigate risks
- Strategies for working effectively with internal clients
- Proven methodology for designing strategic communications plans and strategies that work
- Step-by-step guidelines on developing a meaningful evaluation framework
- Tips and tricks in consultative skills and thinking strategically
- New insights on integrating various communications functions/tactics to achieve a common set of results
Participants are equipped with the Results Map Strategic Communications Handbook including access to the online suite of downloadable tools, templates, worksheets and samples.
Results Map Overview Workshop Agenda| 9:00 | Roundtable on Challenges and Opportunities: Making Strategy Work |
| 9:30 | Presentation: Destination Results |
| 10:00 | Break |
| 10:15 | Exploring Successful Internal Strategic Communications – Breakout Exercise Results Map Tool: Exploring Successful Strategic Communications Worksheet |
| 10:45 | Defining Measurable Objectives: Plenary Case Study Results Map Tool: Strategic Alignment Worksheet |
| 11:20 | Asking Questions That Count Results Map Tool: Top 10 Questions in Strategic Communications |
| 12:00 | Lunch |
| 1:00 | What Makes Change Communications Different? |
| 1:30 | Audience Segmentation - Breakout Exercise Results Map Tool: Audience Profiling Grid |
| 2:00 | Break |
| 2:15 | Message Architecture Development – Individual Exercise Results Map Tool: Message Architecture Worksheet |
| 2:45 | Tactical Implementation Planning Results Map Tool: Implementation Matrix |
| 3:10 | Building an Evaluation Framework Results Map Tools: Evaluation Framework Worksheet, Top 10 Cost Effective Measurement Tools |
| 3:45 | Pulling it All Together: The Results Map Strategic Planning Tools Results Map Tools: Communications Plan at a Glance, Best Practices in Strategic Communications Planning, Best Practices in Change Communications |
| 4:00 | Session Close |
Caroline is an internationally recognized communications strategist, change facilitator, trainer and author with over 20 years of experience in her field.
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Ingenium and the University of Ottawa Centre for Continuing Education launch the Institute for Strategic Communications & Change.
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Contact us to discuss your Results Map learning requirements
Phone: 613-729-1721
Email: learning@resultsmap.com
"Having worked in a full service agency, small start-ups and in large corporations, I have never found a reference source that was as helpful and empowering as the Results Map."
Dyna VinkDirector of Communications
Canadian Research Knowledge Network
"The process in the Results Map Handbook is amazingly practical, insightful and valuable."
Edouard BiotInternational Business Commissioner
Export Outaouais
Winner – IABC Gold Quill Award
"Never has a communications planning tool been as thorough, professional and easy to use as the Results Map Handbook."
Natalie LavigneFounder/Principal
Ecovox