It’s about progress, not perfection


Often, I see communicators get trapped by focusing on perfection as the goal. When the bar is set so high that it doesn’t seem attainable, it can lead to paralysis and inaction.

A simple shift in thinking can yield big benefits — keep in mind that being strategic in your role is about maximizing impact with the resources you have, even if that doesn’t match the ideal.

Save your sanity.

Make incremental progress.

Get small wins.

It’s about progress, not perfection.

The top 10 questions in strategic communications

Related articles

Book an exploratory call with Caroline
Set up a 30-minute Zoom call to discuss your challenges, gain fresh perspectives and chart a path towards solutions.