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Dispatch from the Strategic Communications Bootcamp

Earlier today, I had the pleasure of presenting a Strategic Communications Bootcamp workshop to the Government of Canada’s communications community.

Hosted by the federal Communications Community Office (CCO), the session included a packed house of communications pros in Ottawa, as well as hundreds of regional colleagues participating via webcast from coast to coast to coast.

I thoroughly enjoyed the opportunity of connecting with this vibrant communications community and discussing their unprecedented challenge – and opportunity – of delivering a truly strategic, creative and results-based approach to delivering the function.

From “Deliverology” to open and digital by default, it was a lively discussion of the dramatically new landscape for communicators in light of Canada’s new government. The session explored various case studies in progressive strategic communications led by the federal government, including:

  • Stakeholder engagement and consultation in support of the new proposed Physician Assisted Death legislation
  • Content strategy examples used by Environment Canada and Revenue Canada
  • Creative digital outreach, including the RCMP’s amusing and wildly popular Cop Light Bling video

You can check out the Strategic Communications Bootcamp presentation and also read previous analysis of the new rules for government communications in our blog series on Lessons in Communications from Canada’s New Government.


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