What Makes This Different?
The capacity building.
This is not just training. The program is specifically designed to build your team’s capacity and facilitate knowledge transfer. It’s all about learning by doing – your team works on their own priority files and challenges, gaining immediate, practical benefits as they move their projects forward as part of the course. Participants are equipped with a proven proprietary methodology backed by easy-to-apply tools, templates, and worksheets. The focus is on team building and making communicators stronger - through the hands-on curriculum, the rigorous certification process and the Results Map® System resources. The program is unique in its focus on establishing a consistent, standardized framework and terminology for strategic communications which will immediately boost a team’s efficiency and collaboration.
The program is led by Caroline Kealey, an internationally-recognized trainer and coach known as “the communicator’s communicator.” Caroline is an IABC All Star speaker and is the Director of the University of Ottawa’s Institute for Strategic Communications and Change. She brings a unique breadth and depth of expertise, with over 25 years of experience working with thousands of communicators world-wide.
The program is a rich, immersive and energizing experience that will boost your team’s skills and turbo-charge their confidence. The experience is specifically designed for online delivery, with a creative blend of synchronous and asynchronous learning that includes a variety of formats, exercises and digital tools to ensure engagement … and some fun. It’s a refreshing opportunity for your team to step back from the day-to-day and reflect on not just what they do, but more importantly, how they do it. The program is a nudge to help your team unlearn the habits and patterns that aren’t serving them – and an invitation for them to step up and step out in their practice as high performing strategic communicators.
The certification program is anchored in industry best practices and research. It fills the huge gap that currently exists between theoretical university-type programs and the plethora of traditional training offered to communicators that is often superficial and basic. The Results Map® Certification Program is sophisticated, avant garde and industry leading. This is not a box checking exercise – it’s a commitment to elevating the function and raising the calibre of your team’s strategic communications contributions.
The track record.
The Results Map® methodology was first developed in 2004 and has now been used by thousands of communications teams world-wide. Earning a Results Map® Certificate in Strategic Communications will help boost the credibility, confidence and performance of your communications team.