Program Overview

Certification for Teams

The Results Map® Certification Program blends live, online workshops with asynchronous learning and coaching.

The program is an immersive, active learning experience for your team, focused on applying concepts, tools and new capabilities to their current real-world challenges and priorities. The program is unique in its focus on establishing a consistent, standardized framework and terminology for strategic communications which will immediately boost a team’s efficiency and collaboration.

There are three modules of learning, delivered in 3-hour online sessions
(9AM – 12PM ET), one morning per week for six weeks.


Module 1

The Indispensable Communications Strategist

  • Week One
  • How a communications
    strategist shows up
  • Unlearning/rethinking old
    patterns and habits
  • Week Two
  • Consultative skills
  • Agile for communicators

Module 2

The Results Map® Framework for Strategic Communications

  • Week Three
  • Setting objectives
  • Public environment analysis
  • Audience profiling and
  • Week Four
  • Message architecture, storytelling,
    content strategy
  • Designing a tactical mix
  • Evaluation and data analysis

Module 3

The Essential Skills of Strategic Communications

  • Week Five
  • Employee communications
  • Change communications
  • Week Six
  • Issue management
  • Stakeholder communications

Coaching and asynchronous learning

Office hours for 1:1 coaching are set aside throughout the program and participants can book a 30-minutes time slot when they need it.

Outside of workshop hours, asynchronous learning involves:

  • Pre-readings
  • Individual reflection exercises
  • Exploration of the Results Map® System
  • A capstone assignment submitted for the instructor’s review/feedback

Upon completion of the program

Participants earn a Certificate in Strategic Communications in the Results Map® Methodology
and receive a digital badge in recognition of their new certification credentials
for use on their LinkedIn profile.

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“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”

Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa

Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team

“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”

Shaun Dean, Director of Cabinet Communications

Government of Northwest Territories

“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”

Phoebe Dey, VP Communications & Marketing

Alberta Cancer Foundation

“The Results Map® process is amazingly practical, insightful and valuable.”

Edouard Biot, Vice-President

Winner – IABC Gold Quill Award

“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”

Results Map® workshop participant

“Results Map® has been a very effective tool for helping to standardize what we do.  It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”

Eduardo Rifenburg Aparicio, Director of Communications

Corona (Bogota, Columbia)

“The Results Map® program has raised my capacity to become a more seasoned communications professional.  The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”

Asha Jhamandas

Royal College and Physicians and Surgeons of Canada

“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”

Natalie Lavigne, Principal of Ecovox

“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”

Pacific Federal Communications Council

“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”

Government of Canada client

“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”

Results Map® workshop participant

“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”

Canadian Medical Association

“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”

Marie Danielle Vachon

Office of the Conflict of Interest and Ethics Commissioner

“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day -  it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”

Zoe Raemer, Director, Corporate Communications

Government of Northwest Territories (Retired)