
Program Overview
Certification for Teams
The Results Map® Certification Program blends live, online workshops with asynchronous learning and coaching.
The program is an immersive, active learning experience for your team, focused on applying concepts, tools and new capabilities to their current real-world challenges and priorities. The program is unique in its focus on establishing a consistent, standardized framework and terminology for strategic communications which will immediately boost a team’s efficiency and collaboration.
There are three modules of learning, delivered in 3-hour online sessions
(9AM – 12PM ET), one morning per week for six weeks.
Module 1
The Indispensable Communications Strategist
- Week One
- How a communications
strategist shows up - Unlearning/rethinking old
patterns and habits
- Week Two
- Consultative skills
- Agile for communicators
Module 2
The Results Map® Framework for Strategic Communications
- Week Three
- Setting objectives
- Public environment analysis
- Audience profiling and
segmentation
- Week Four
- Message architecture, storytelling,
content strategy - Designing a tactical mix
- Evaluation and data analysis
Module 3
The Essential Skills of Strategic Communications
- Week Five
- Employee communications
- Change communications
- Week Six
- Issue management
- Stakeholder communications
Coaching and asynchronous learning
Office hours for 1:1 coaching are set aside throughout the program and participants can book a 30-minutes time slot when they need it.
Outside of workshop hours, asynchronous learning involves:
- Pre-readings
- Individual reflection exercises
- Exploration of the Results Map® System
- A capstone assignment submitted for the instructor’s review/feedback
Upon completion of the program
Participants earn a Certificate in Strategic Communications in the Results Map® Methodology
and receive a digital badge in recognition of their new certification credentials
for use on their LinkedIn profile.