Certification for Individuals
Become a Certified Strategic Communications Professional
in the Results Map® Methodology.
Results Map® Certification is an intensive 6-week online program for communications professionals who want to make a transformational impact. The focus is on real-world learning that is immediately applicable to tackling current job challenges and boosting performance.
The Results Map®
Certification Program includes:
A 3-hour workshop once
a week for 6 weeks
Individual coaching sessions
with the program instructor
Peer learning through an online
community of practice
Access to the Results Map® System
for strategic communications
What will participants learn?
- Think and contribute strategically
- Align communications to business objectives
- Be agile, nimble and proactive
- Adopt a results-based mindset to communications
- Build consultative skills and deliver an effective
- Conduct public environment analysis
- Perform audience profiling and segmentation
- Develop messaging, storytelling and content strategy
- Design a strategic tactical mix
- Evaluate communications results and make data-driven decisions
- Master the essential skills of strategic communications:
- Strategic communications planning
- Issue management
- Employee communications and engagement
- Change communications
- Stakeholder communication
The Results Map® Certification Program blends live, online workshops with asynchronous learning and coaching.
What makes this different?
This is not just training. The program is specifically designed to build capacity and facilitate knowledge transfer.
Is this program for you?
The Results Map® Certification Program is for communicators who
are thirsty for learning and eager to step up their careers.
Ready to get started?
“The Results Map® process is amazingly practical, insightful and valuable.”
Edouard Biot, Vice-President
Winner – IABC Gold Quill Award
“The best, most practical training I’ve ever had in strategic communications. I love the Results Map® model!”
Pacific Federal Communications Council
“Never has a communications planning tool been as thorough, professional and easy to use as Results Map®. As an accredited communications practitioner with 20 years of experience, I consider myself a seasoned communications expert. However, using Results Map® has given my planning process even greater depth, flow and consistency. I probably won’t ever develop another communications plan without it.”
Natalie Lavigne, Principal of Ecovox
“As a relatively small organization with limited communications resources, ensuring those resources are used as effectively and efficiently as possible is critical to our performance in serving the people of the Northwest Territories. The Results Map® approach has been instrumental in helping create a shared understanding of and commitment to strategic communications at all levels of the organization, as well as supporting the development of tools and processes to better deliver on the government’s communications priorities grounded in proven communications best practices.”
Shaun Dean, Director of Cabinet Communications
Government of Northwest Territories
“The first day of the Results Map® workshop was akin to the discovery of the Higgs Boson particle. I felt I had discovered a trove of fundamental information to guide me through planning, delivering and evaluating our office’s communications efforts.”
Marie Danielle Vachon
Office of the Conflict of Interest and Ethics Commissioner
“Results Map® is an ingenious product that directly addresses the challenges faced by public sector communicators. The methodology is rigorous, practical and flexible in supporting teams to deliver measurable results. What makes the approach special is that it takes aim at the common frustrations that communicators deal with day to day - it provides fresh advice and really empowering tools that help us move from being transactional to being transformational contributors.”
Zoe Raemer, Director, Corporate Communications
Government of Northwest Territories (Retired)
“The Results Map® team’s unique expertise, creativity and profound respect for our organization acting in convergence with our internal knowledge and determination produced this most excellent result.”
Claudio Brun del Re, Executive Director (Retired), Facilities, University of Ottawa
Winner of the IABC Best of the Best Award in Change Communication, achieved in partnership with the Results Map® team
“A transformative resource and strategic mindset for my team. Finally, we’re all on the same page and focused on results!”
Government of Canada client
“The Results Map® workshop was the best training session I’ve ever attended – material was top notch and the delivery was totally relevant to my experience and my team’s challenges. Amazing!”
Results Map® workshop participant
“Results Map® is a tangible step forward in the world of communications, providing clients with a valuable tool designed to identify the objectives that will have the greatest impact, and put in place the processes to help ensure that they are achieved.”
Canadian Medical Association
“The Results Map® program has raised my capacity to become a more seasoned communications professional. The resources and knowledge that the experience has given me is real value that I can bring back to my organization, and that’s something that’s not available anywhere else.”
Royal College and Physicians and Surgeons of Canada
“Results Map® has been a very effective tool for helping to standardize what we do. It has helped us to better identify exactly what our internal clients need from us, so that we can add even more value and execute our communications projects successfully by working together.”
Eduardo Rifenburg Aparicio, Director of Communications
Corona (Bogota, Columbia)
“The Results Map® workshop was a game changer for me… it gave me a chance to take stock of my work and think creatively about the real value I’m contributing. The tools and templates have been invaluable, and I find I use them virtually every week.”
Results Map® workshop participant
“You have created something magical that gives communicators a whole new skill set and approach to the way we work. Results Map® allows us to learn from the best, and use these new frameworks and tools to strengthen our organizations.”
Phoebe Dey, VP Communications & Marketing
Alberta Cancer Foundation