How to Showcase Your Invisible Value
One of the most frustrating things about being a communicator is that some of the areas in which we add the most value are often invisible. Here are some aspects of “invisible value” you may consider in evaluating your communications activities and reporting on the impact you deliver: Risk avoidance: If you’re in the business […]
Are you connecting the dots? Or are you just painting by numbers…
One of the most powerful ways in which communicators can contribute unique, strategic value is by connecting the dots in our organizations. Connecting the dots is about cultivating the habit of seeing the inter-connections between issues, information and trends which may otherwise seem unrelated on the surface. This ability to connect the dots is what […]
For a high performing communications function, you need these 5 things.
Alignment. You need a relentless and responsive commitment to your organization’s goals and priorities. A solid strategic communications plan is in place to guide decisions, but an agile mindset lets you course correct when necessary to keep that alignment intact. Governance. Communications reports directly to the CEO and there is a standard set for internal […]
Online Learning Coming to a Laptop Near You!
As 2020 winds down (and not a moment too soon in our opinion!), we’re excited to share our line-up of Results Map® webinars for 2021. Our monthly webinars are offered to professional-level subscribers of the Results Map® System (webinar registration accessible through the System Hub) and offer a regular dose of practical learning content mixed […]
It’s not about you, it’s about them.
A key trait of a truly strategic communicator is the ability and the reflex to think about a project or an issue through the eyes of your audience. This “outside-in” perspective helps you challenge legacy thinking and assumptions that may exist within your organization, and position yourself squarely on the side of your audience – […]
Planning for Now When Later Keeps Changing
When you combine a communicator’s instinct to deliberately plan for communications, with the rapidly changing environment we find ourselves in these days, the two can be hard to reconcile. Here are 4 things I try to remember when planning in a world that keeps changing: Plan to re-plan. Think about progress, not perfection or evolution […]
5 Observations – Communicators Coping Through COVID
The question I get asked the most these days is: “What do you notice about how communicators have been affected by COVID?” Here are 5 main observations I’ve gleaned from conversations with communicators (via our consulting, coaching and webinars) over the summer: 1. Gaining New Executive Access Let’s start with the good news. I am […]
The Great Fall Reset – 2020 Style
For many, the end of summer feels like a time to reset. And while it’s true that nearly everything around us is a little different this year, fall is on its way and with it comes the opportunity to retune, refresh and realign. As a communications leader, when the OOO messages start winding down, […]
Taking a Page from our Friends in Finance
Communications leaders can learn a lot about functional governance from colleagues in finance, a department that structurally and culturally tends to do this well. When you think about it, the function within an organization is an established, recognized centre of expertise. Finance sets up policies and guidelines that apply not only to its employees, but […]
Announcing: New Online Cohort Program in Strategic Communications and Change
If 2020 has taught us anything so far, it’s got to be the importance of building capabilities in leading and communicating through change. I’m pleased to announce that we are revamping the University of Ottawa Professional Development Institute Strategic Communications and Change cohort program into a fully online experience. To our knowledge, this is the […]
Coaching Leaders in Communications
Communicators around the world are scrambling to meet the communications demands triggered by the COVID-19 crisis. At this point, we’re all running on empty, and cracks are starting to form in organizational communications. If you’re a weary communications professional wanting to make maximum impact with limited time and resources, my recommendation is that you focus […]
Announcing the Launch of the Results Map® System
We’re delighted to announce the launch of the Results Map® System – the most effective program for communications teams to increase their strategic value and deliver breakthrough measurable results. This first-of-its-kind resource offers a suite of knowledge products and over 75 time-saving tools. It features an online hub specifically designed to elevate communications teams’ sense […]